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Category: Southeast Asia

As Catholic Holy Week approaches, this campaign invites users to turn prayers into NFTs
As Catholic Holy Week approaches, this campaign turns prayers into NFTs
Posted on April 3, 2023
by Teddy Cambosa
The new initiative comes days before the Holy Week festivities by Catholics, namely Maundy Thursday, Good Friday, and Easter Sunday.
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Durex SG cooks up its own ‘Happiest Meal’ in April Fools campaign
Durex SG cooks up its own ‘Happiest Meal’ in April Fools campaign
Posted on April 3, 2023
by Maureen Basa
This year, Durex took a step further by introducing real food in a box through the 'Happiest Meal' in their April Fools campaign.
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Here’s some of the wittiest and quirkiest April Fools’ campaign from PH brands
Here’s some of the wittiest and quirkiest April Fools’ campaign from PH brands
Posted on April 3, 2023
by Teddy Cambosa
In the Philippines, brands are no stranger to these quirky April Fools’ gags, and so we listed some of the wittiest campaigns they did for this particular day.
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Mamee Chef ad featured image
Queen of jazz Sheila Majid brings ‘legendary vibes’ to Raya via new campaign of noodle brand Mamee Chef
Posted on April 3, 2023
by Jamaica Marciano
The said campaign is done in collaboration with global content studio Mediabrands Content Studio (MBCS).
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APRW’s new training arm for brands aims to bring media presence imperative to the fore
APRW’s new training arm for brands aims to bring media presence imperative to the fore
Posted on March 31, 2023
by MARKETECH APAC
Called the Knowledge Studio by APRW, the new training arm aims to bring organisations’ ears to the ground with regard to the performance of their media presence.
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Audi showcases the future of mobility via ‘House of Progress’ debut in SG
Audi showcases the future of mobility via ‘House of Progress’ debut in SG
Posted on March 31, 2023
by Maureen Basa
Audi will also host a series of thought leadership panel discussions featuring industry leaders across STEM, business, and sustainability areas.
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ShopBack, Zalora tie to mark summer season with ‘Summer Playground’ event
ShopBack, Zalora tie to mark summer season with ‘Summer Playground’ event
Posted on March 30, 2023
by MARKETECH APAC
‘Summer Playground’ is ShopBack's lifestyle event which gathered KOLs, media, and key partners last 17 March.
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Vividthree to acquire 30% stake in PR firm Elliot Communications
Vividthree to acquire 30% stake in PR firm Elliot Communications
Posted on March 29, 2023
by Maureen Basa
With the acquisition, Elliot & Co. will help broaden Vividthree’s service portfolio and bolster value for customers.
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SEA marketers get a helping hand in connecting their ‘CX Dots’ via three-part webinar series
SEA marketers get a helping hand in connecting their ‘CX Dots’ via three-part webinar series
Posted on March 29, 2023
by MARKETECH APAC
To be kicked off this April, the 'Connecting the CX Dots in 2023' webinar series will be setting up the virtual stage to discuss the top three crucial areas in customer experience today.
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Somethinc x TJT ad featured img
This ad by an Indonesian skincare brand shows it’s possible to calm an angry skin cell
Posted on March 28, 2023
by Jamaica Marciano
The 90-second quirky ad is made in collaboration with advertising agency TJT Creative Lab.
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