Category: Southeast Asia
In the survey, it noted that tech-savvy individuals, representing 15-20% of the population, prioritise a balance between innovation and human-centric practices. They acknowledge the revolutionary potential of AI while expressing deep concerns about its societal implications.
Creative agency Iris Singapore has appointed Paolo Agulto as executive creative director (ECD) to boost its creative output for clients.
The month-long campaign, ‘Jollibee’s 45th Birthday Blowout’, ran from October to November 2023 and leveraged GrabAds’ diverse advertising formats to ignite customer excitement, boost purchase intent, and drive more sales. The campaign resulted in a 25x return on ad spend (ROAS).
Singaporean consumers have grown wary of artificial intelligence (AI), with only 36% trusting AI amidst data privacy concerns, according to a new Qualtrics report.
With over 30 Korean beauty, fashion, and lifestyle brands, the new store features products curated for Singaporeans.
Singtel, a telecommunications group in Singapore, has released film campaign ‘Lights Out’ promoting a sense of community and neighbourhood in time for the Deepavali festival.
‘The Gift of Disney Cruise Line at Jewel’ event will run from Nov. 8, 2024 to Jan. 2, 2025 at Canopy Park, Jewel’s topmost floor.
Leo Burnett Indonesia has launched the inaugural Portfolio Night in Jakarta, offering aspiring young creative talents a unique opportunity to connect and engage with creative leaders from the country’s well-known agencies.
The production, completed in just two days, showcases the dedication of both teams.
In an exclusive interview with MARKETECH APAC, Cuadrante outlines his vision for enhancing customer experience at UnionBank, highlighting its leadership in digital banking through technology, customer insights, and agile innovation.
