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Category: Southeast Asia

Youthline calls on Singaporeans to ‘wear a heart’ for youth mental health
Youthline calls on Singaporeans to ‘wear a heart’ for youth mental health
Posted on March 28, 2025
by Fatima Baduria
Non-profit organisation Youthline is calling on Singaporeans to ‘wear a heart’ in its latest campaign, raising awareness and funds for its helpline and counselling services.
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Jon Tan on exploring new leadership opportunities to drive innovation following OrangeTee & Tie exit
Jon Tan on exploring new leadership opportunities to drive innovation following OrangeTee & Tie exit
Posted on March 28, 2025
by Fatima Baduria
In an exclusive with MARKETECH APAC, Jon revealed that the decision to exit OrangeTee stems from his desire to expand his skills in the marketing industry while exploring new opportunities.
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Mattel uses power of play to distract children from hunger this Ramadan
Mattel uses power of play to distract children from hunger this Ramadan
Posted on March 28, 2025
by Teddy Cambosa
Developed alongside Mediabrands Content Studio (MBCS), Mattel’s #PuasaPlay features a series of creative games using different Mattel toys that help keep kids entertained and distracted from hunger. 
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RHB’s Raya campaign weaves threads of belonging with Baju Raya Project
RHB’s Raya campaign weaves threads of belonging with Baju Raya Project
Posted on March 28, 2025
by Teddy Cambosa
This year, leveraging on RHB Bank’s extensive reach, the project successfully took place at the RHB Centre on Jalan Tun Razak, resulting in an extraordinary collection of close to 9,000 Raya clothes, which were then subsequently donated to 16 orphanages around Kuala Lumpur.
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Tiger Beer inspires unapologetically Singaporean pride in new campaign
Tiger Beer inspires unapologetically Singaporean pride in new campaign
Posted on March 27, 2025
by Teddy Cambosa
Whether it’s the way we go all out for the people we love, express ourselves in unexpected ways, or fuse tradition with modernity, this film is a powerful reminder that no one defines us but ourselves.
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Converge to bring Starlink’s high-speed internet to PH customers in new deal
Converge to bring Starlink’s high-speed internet to PH customers in new deal
Posted on March 27, 2025
by Teddy Cambosa
Moreover, as an authorised Starlink reseller, Converge offers end-to-end turnkey solutions, including installation, network management, monitoring, and maintenance. 
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pizza hut indonesia 2 hour ramadan ad
Pizza Hut Indonesia ditches emotional storytelling for a 2-hour comedy-driven Ramadan ad
Posted on March 27, 2025
by Aliza Carmona
Indonesia – To break through Indonesia’s highly competitive food and beverage market during Ramadan, Pizza Hut Indonesia has unveiled a bold and unconventional move—a two-hour-long ad titled “NON-STOP SERU 2 JAM BARENG DIP & CRUNCH.” Departing from the usual emotional tone of Ramadan...
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Mirinda’s Tet campaign takes a fresh approach on putting focus to family connections
Mirinda’s Tet campaign takes a fresh approach on putting focus to family connections
Posted on March 27, 2025
by Teddy Cambosa
The Tet 2025 campaign serves as a pivotal moment in this transformation, reinforcing Mirinda as a cultural icon of playfulness that brings people together beyond just entertainment.
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sooka combats doomscrolling this Ramadan with new campaign to ease fasting experience
sooka combats doomscrolling this Ramadan with new campaign to ease fasting experience
Posted on March 26, 2025
by Teddy Cambosa
Recognising the shift in viewing habits and the prevalence of "doomscrolling" during Ramadan, the sooka Ramadan - Buat Puasa Tak Terasa (ease your fasting struggles) campaign aims to offer a refreshing alternative: engaging content on the sooka streaming platform.
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Nando’s leverages playful pick-up lines to spice up Ramadan in new campaign
Nando’s leverages playful pick-up lines to spice up Ramadan in new campaign
Posted on March 26, 2025
by Teddy Cambosa
In addition, a contest in the search for the hottest and juiciest Raya pick-up lines will run between 20 – 27 March in Malaysia and Singapore, and winners will stand a chance to win a Nando’s Family Platter for 4.
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