Category: Southeast Asia
The group said this effectively forces agencies to finance client campaigns upfront while waiting months for payment.
Kuala Lumpur, Malaysia – Tropicana Twister has concluded the second edition of its Ramadan campaign, ‘Gandakan Kebaikan’ (Multiply the Goodness), which this year focused on mobilising public participation to support the construction of homes for underserved communities in Malaysia. The campaign, developed...
The event will take place at Malaysia International Trade and Exhibition Centre from 21 to 23 July 2026. The upcoming edition marks the fourth staging of the exhibition in Malaysia since its debut in 2023.
Manila, Philippines – Robinsons Land Corporation (RLC) has made history as the first property developer in the Philippines to complete the due diligence guidelines set by Singapore’s Council for Estate Agencies (CEA), As reported by The Philippine Star, the strategic partnership with ERA Singapore,...
![[Campaign] MK Restaurants 40 years](https://marketech-apac.com/wp-content/uploads/2026/05/Campaign-MK-Restaurants-40-years.jpg)
Bangkok, Thailand – MK Restaurants is leaning into memory rather than discounts as it marks 40 years in Thailand’s increasingly competitive dining market. The campaign, “40 Years at MK. Where Every Memory Is Still Warm.”, positions the brand less as a restaurant chain and more as a long-standing fixture...
The feature is intended to replicate aspects of the in-store fitting experience for customers who prefer to shop from home, combining digital technology with guidance traditionally provided by sales assistants in physical boutiques.
Vietnam – Dentsu has appointed Thu Nguyen as Chief Executive Officer of dentsu Vietnam, effective 1 May 2026, strengthening leadership in one of Southeast Asia’s fastest-growing markets. In his new role, Thu will lead dentsu Vietnam’s integrated offering, with responsibilities spanning client growth,...
The campaign seeks to position the group’s pharmacies as accessible and holistic healthcare partners for women across different life stages, with a focus on helping them prioritise their wellbeing amid daily responsibilities.
The government has also emphasised the role of parents in managing children’s digital exposure, encouraging the use of parental control tools and open conversations about online safety.
Through the feature, Tune Talk aims to shift its model from competing primarily on data pricing toward offering a wider digital ecosystem of services.
