Category: Southeast Asia
![[Original Feature] Squeezing the algorithm](https://marketech-apac.com/wp-content/uploads/2026/06/Original-Feature-Squeezing-the-algorithm.jpg)
If you walked into a Manila supermarket this week expecting to just buy some fruit, you were probably met with a handwritten sign introducing you to “Sharmaine the Orange” and “Melanie the Avocado.” No, the grocery clerks have not lost their minds. Or rather, they have, but only...
Vietnam – TikTok Shop has launched a new campaign for its 6.6 Birthday Sale, aiming to spotlight and drive greater engagement with its Shop button feature. Created in partnership with independent creative agency The Friday, the campaign is built around the idea “Touch Shop, Fall in Love With Deals”,...
Singapore – Independent public relations and marketing agency PLUG has launched its Singapore office in partnership with communications veteran Jolin Ng. The launch follows a soft rollout in 2025 and formalises the agency’s presence in Singapore as it expands its regional footprint amid growing demand...
Singapore — Mastercard is encouraging travel enthusiasts to explore more of Southeast Asia through its new “Phone. Passport. Mastercard.” campaign, bringing regional travel simpler, more rewarding and easier to navigate. Rolling out across Indonesia, Malaysia, Singapore, Thailand, the Philippines...
![[Office Refresh] Arcc Spaces x The Afternaut Group](https://marketech-apac.com/wp-content/uploads/2026/06/Office-Refresh-Arcc-Spaces-x-The-Afternaut-Group.jpg)
Singapore – Arcc Spaces has appointed Singapore-based design studio The Afternaut Group to shape its newest flexible workspace at Bank of Singapore Centre, as premium office operators rethink what makes employees leave home and return to the CBD. Set to open in July 2026, the new location will occupy...
Singapore — Garena Free Fire is bringing football fans together with their brand-new global campaign “Fire Kickoff,” featuring themed gameplay, exciting challenges, and exclusive rewards to celebrate a festive in-game experience ahead of the football season! Running from June 5 to 21, the massive...
Thailand – HATCH DOME, the Thailand-based immersive edutainment destination operated by Asset World Corporation, has launched a new experience exploring a speculative future where climate change and the collapse of agricultural systems reshape global diets. Created in partnership with Accenture Song...
Singapore — Simmons is challenging traditional sleep marketing with the launch of its new Beautyrest campaign, “Bring On The Day,” which shifts the focus from sleep itself to the life people can enjoy after a good night’s rest. Created by The Secret Little Agency, the “Bring On The Day” campaign...
Singapore — Circles.Life has unveiled ‘Circo,’ a new brand mascot designed to embody the bold, unconventional Singaporean lifestyle of maximizing value in everyday life, as part of its newly launched “Live Unhinged” campaign. Through “Live Unhinged,” Circles.Life aims to connect with a generation that...
![[Market Expansion] VinPearl x PH](https://marketech-apac.com/wp-content/uploads/2026/06/Market-Expansion-VinPearl-x-PH.png)
Manila, Philippines – Vinpearl is stepping up its Southeast Asia expansion strategy with a fresh slate of partnerships in the Philippines, as Vietnam’s tourism giants compete harder for regional travellers, MICE demand, and digital travel bookings. The hospitality and leisure group has signed memorandums...
![[Campaign] Income x Leo](https://marketech-apac.com/wp-content/uploads/2026/07/Campaign-Income-x-Leo.webp)