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Category: Southeast Asia

National Book Store pulls out money envelopes from ‘election materials essentials’ collection following COMELEC request
National Book Store pulls out money envelopes from ‘election materials essentials’ collection following COMELEC request
Posted on March 21, 2025
by Fatima Baduria
Local retail company National Book Store has pulled out money envelopes from its ‘election materials essentials’ collection following a request from the Philippines Commission on Elections (COMELEC), according to a report from the Philippine Daily Inquirer.
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MayBank, TikTok Shop announce collaboration to upskill ASEAN SMEs
Maybank, TikTok Shop announce collaboration to upskill ASEAN SMEs
Posted on March 21, 2025
by Teddy Cambosa
Kuala Lumpur, Malaysia – Maybank has announced a collaboration with TikTok Shop to launch a multi-market upskilling and digitalisation programme for small and medium enterprises (SMEs) in the ASEAN region.  Said initiative marks the first partnership of its kind between a financial institution and...
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Globe Business encourages enterprises to be bold in latest campaign
Globe Business encourages enterprises to be bold in latest campaign
Posted on March 21, 2025
by Fatima Baduria
Globe Business, the corporate arm of telecommunications company Globe, is inspiring enterprises to boldly transform in its latest campaign.
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WNID 2025 new FI
‘What’s NEXT in Marketing: Indonesia 2025’ conference unveils first roster of prominent speakers for its second edition
Posted on March 21, 2025
by Aliza Carmona
Indonesia – As a dynamic hub in Southeast Asia’s marketing ecosystem, Indonesia is at the forefront of innovation and digital transformation. With brands striving to adapt to evolving consumer behaviours and leverage emerging technologies, staying ahead is more critical than ever. To continue empowering...
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Astro showcases diverse Malaysian Raya traditions in new campaign
Astro showcases diverse Malaysian Raya traditions in new campaign
Posted on March 21, 2025
by Teddy Cambosa
The film, starring Ellie Suriaty Omar, Mierul Aiman, Azri Safix, and Evertts Gomes, tells the story of Jumaah and her family bridging the gap between cherished customs and new traditions. 
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AirAsia rewards inks partnership with SM; launch loyalty program for SMAC members
AirAsia rewards inks partnership with SM; launch loyalty program for SMAC members
Posted on March 20, 2025
by Fatima Baduria
AirAsia rewards, Capital A’s loyalty program, has teamed up with SM Group to launch a loyalty program for SM Advantage Card (SMAC) members.
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Sun Life MY repurposes pre-loved garments into personalised Raya attire in new initiative
Sun Life MY repurposes pre-loved garments into personalised Raya attire in new initiative
Posted on March 20, 2025
by Teddy Cambosa
‘Baju Raya Lama Baharu’ is done in collaboration with KLOTH Cares, a textile recycling social enterprise, INTI International College Subang, and AEON BiG.
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EDB highlights Singapore’s stability for businesses in campaign via TSLA
EDB highlights Singapore’s stability for businesses in campaign via TSLA
Posted on March 20, 2025
by Fatima Baduria
The Singapore Economic Development Board (EDB) is positioning the country as a reliable and safe place for businesses in a new global campaign in collaboration with The Secret Little Agency (TSLA).
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mcdo indonesia  leo ramadan 2025
McDonald's Indonesia’s Ramadan campaign highlights family unity with heartwarming sibling story
Posted on March 20, 2025
by Aliza Carmona
Indonesia – Embracing the spirit of Ramadan, McDonald’s Indonesia has partnered with Leo Indonesia to unveil a heartwarming campaign that highlights the power of family bonds and shared meals. The campaign revolves around the concept of ‘Satu Rasa,’ which carries a dual meaning in Bahasa Indonesia:...
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Catcha Digital continues acquisition streak as it buys 51% equity interest in Digital Symphony
Catcha Digital continues acquisition streak as it buys 51% equity interest in Digital Symphony
Posted on March 20, 2025
by Teddy Cambosa
Moreover, this data-driven synergy is expected to accelerate growth for both entities, giving advertisers a more intelligent, and results-focused approach to digital marketing.
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