Category: Southeast Asia
![[Agency Appointment] Havas TH x Budweiser](https://marketech-apac.com/wp-content/uploads/2026/05/Agency-Appointment-Havas-TH-x-Budweiser.jpg)
Bangkok, Thailand – Havas Thailand has been appointed by AB InBev as the lead marketing and media partner for the Budweiser 0.0 FIFA World Cup 2026 campaign in Thailand, securing one of the country’s largest sports marketing mandates ahead of the tournament. The account places Havas Thailand at the centre...
![[Campaign] Thanachart Insurance x YDM Thailand](https://marketech-apac.com/wp-content/uploads/2026/05/Campaign-Thanachart-Insurance-x-YDM-Thailand.jpg)
Bangkok, Thailand – Thanachart Insurance has launched a road safety campaign in Roi-Et Province that turns the reverse side of traffic signs into warnings aimed specifically at wrong-way motorcycle riders, one of the country’s deadliest traffic behaviours. Created with YDM Thailand and backed by the...
![[Campaign] StarHub MumGPT](https://marketech-apac.com/wp-content/uploads/2026/05/Campaign-StarHub-MumGPT.jpg)
Singapore – StarHub has launched “MumGPT”, a Mother’s Day social campaign that playfully reframes mothers as the original answer engines. The campaign arrives as brands across the region race to attach themselves to the AI boom, often with varying degrees of subtlety. . At the centre of the campaign...
The report indicates that engagement with the tournament is expected to remain high throughout its duration, with 87% of viewers saying they will continue watching even if their preferred team is eliminated.
The appointment follows a six-month succession plan that will see Soon depart the agency and Singapore for personal reasons. Soon has spent more than 25 years in the country’s advertising industry.
Manila, Philippines – The Bureau of Internal Revenue (BIR) has issued new rules requiring individuals and businesses engaged in online commercial activities to display a BIR Registration Seal Badge across their digital platforms, as part of efforts to strengthen tax compliance and consumer trust in...
The company stated this during its recent reporting of operating results for the first quarter of 2026.
Ultimately, the panel made it clear: the engagement engine isn't about complex technology or ubiquitous presence, but rather the human element.
![[Report] Singapore employers face tech hiring crunch](https://marketech-apac.com/wp-content/uploads/2026/05/Report-Singapore-employers-face-tech-hiring-crunch.jpg)
Singapore – A staggering 95% of employers in the city-state continue to face challenges filling technical roles, even as the broader global hiring panic shows signs of cooling. The latest report from the General Assembly (GA), part of LHH, the professional talent solutions arm of The Adecco Group, reveals...
Indonesia – OCBC has entered into an agreement to acquire the retail banking and wealth management business of HSBC Indonesia through its subsidiary, PT Bank OCBC NISP Tbk (OCBC Indonesia), strengthening its wealth management presence in the country. The acquisition covers HSBC Indonesia’s International...
