Category: Southeast Asia
![[Activation] Lenovo SG x FIFA](https://marketech-apac.com/wp-content/uploads/2026/06/Activation-Lenovo-SG-x-FIFA.jpg)
Singapore – Lenovo Singapore has unveiled a slate of football-themed initiatives ahead of the FIFA World Cup 2026, appointing local football legend Fandi Ahmad as its official brand ambassador while launching immersive fan experiences and an AI-powered coaching pilot. As the Official Technology Partner...
Singapore — TEAM LEWIS has appointed Fairil Yeo as Executive Vice President for AI and growth, a newly created global role designed to accelerate the marketing agency’s growth strategy through artificial intelligence, innovation and modern marketing capabilities. Based in Singapore, Fairil will play...
One of the clearest signs that a platform is thinking like a marketer is how it treats its partner ecosystem — and this is where Versus Trade's model stands out.
![[Campaign] Happy Kicks, Happy Kids](https://marketech-apac.com/wp-content/uploads/2026/06/Campaign-Happy-Kicks-Happy-Kids-1.jpg)
Manila, Philippines – Asia Group Advisors (AGA), an Access Partnership company, has appointed Ricky Carandang as its Country Representative for the Philippines, strengthening the firm’s public affairs and strategic advisory capabilities in the market. Carandang brings decades of experience across...
![[Campaign] Happy Kicks, Happy Kids](https://marketech-apac.com/wp-content/uploads/2026/06/Campaign-Happy-Kicks-Happy-Kids.jpg)
Singapore – As FIFA World Cup 2026 fever begins to gather pace across Asia, more than 100 children and parents traded their Saturday routines for football boots and family time at the Lion City Sailors Training Centre in Singapore. The gathering, titled “Happy Kicks, Happy Kids”, brought...
Singapore — Blackmores is encouraging younger consumers to put their fitness habits to the test with the launch of ‘Pawlympics,’ a new integrated campaign that challenges participants to answer a simple question: “can you outwalk a pet?” Created in partnership with McCann Singapore, the campaign uses...
![[Appointment] Agoda x We Comm SG](https://marketech-apac.com/wp-content/uploads/2026/06/Appointment-Agoda-x-We-Comm-SG.jpg)
Singapore – Digital travel platform Agoda has appointed We. Communications Singapore as its public relations agency of record, following a competitive pitch process earlier this year. Under the partnership, We. Communications will provide public relations support across media relations, regional campaigns...
Singapore – Glico Asia Pacific has unveiled a major refresh for Pocky as the snack brand celebrates its 60th anniversary, introducing a year-long ‘Connect with a Smile’ campaign, redesigned packaging, and an updated chocolate recipe. The campaign centres on Pocky’s long-standing positioning as a shareable...
Kuala Lumpur, Malaysia — Malaysia’s wellness market is expanding rapidly, but many brands may be missing the mark as consumers become more intentional about their health and wellbeing choices, according to a wellness research of UM Malaysia, in conjunction with the Global Wellness Day on 13 June. ...
Manila, Philippines – After over five years with 2GO Group Inc., the country’s leading transportation and logistics solutions provider, Blessie Cruz has confirmed she is transitioning from her role as Business Unit Head for Retail. In an exclusive interview with MARKETECH APAC, Cruz reflected on her...
