Southeast Asia

Entropia XR and BMW’s AR showroom unveils the All-New BMW X5

MARKETECH APAC | Jul 21, 2020

The AR experience presents a 3D model of the All-New BMW X5 xDrive45e M Sport that users can tap to place in any location seen via their phone camera.

The ripples effects of ad fraud

MARKETECH APAC | Jul 21, 2020

April Tayson highlights that the most important step in solving ad fraud is understanding the problem, and then taking fraud seriously.

Arthur Ng joins industrial-focused ecommerce platform, Keepital, as Chief Commercial Officer

Jacob Corpuz | Jul 19, 2020

As the new CCO, Ng's position is vital in Keepital's current position to scale aggressively and reach out to help more SMEs in the region

Entropia and UMW’s Virtual Museum gets a nod at International VR Awards

MARKETECH APAC | Jul 17, 2020

The campaign offers six degrees of freedom to move through UMW’s memories by flipping through the founder’s diary and teleport from one scenario to the next.

Introducing CiaoChow, the first virtual gourmet food court in Malaysia

MARKETECH APAC | Jul 15, 2020

Tamarind Restaurants introduces CiaoChow, a new virtual gourmet food court platform in Malaysia that brings your favorite cuisine to your doorstep

Saphron launches first cybersecurity insurance for SMEs in the Philippines

MARKETECH APAC | Jul 14, 2020

The newest offering provides coverage and support for security and data breaches designed for SMEs.

Qualtrics launches XM Institute for XM Community

Marc Tubelleja | Jul 13, 2020

Qualtrics launches XM Institute, an active online and in-person community, and a resource destination for XM professionals, practitioners, and leaders.

Influencer marketing in the new normal

MARKETECH APAC | Jul 9, 2020

Philippine influencer marketing expert, Ace Gapuz, shares influencer marketing tips on what you can do as a brand in these trying times.

MullenLowe Philippines restructures leadership team with homegrown talents

Jacob Corpuz | Jul 7, 2020

Mike Trillana is the newly appointed President and CEO as Leigh Reyes joins the local shareholder consortium takes the role of Chief Product Consultant.

How TikTok is inspiring creativity in the new normal

MARKETECH APAC | Jul 6, 2020

To date, the video-sharing app has been installed in devices 800 million times and was touted as the most downloaded app earlier this year.