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Category: Southeast Asia

Heineken launches beer-inspired beauty cream with LePub Singapore
Heineken launches beer-inspired beauty cream with LePub Singapore
Posted on April 2, 2025
by Fatima Baduria
Brewing company Heineken has launched a beauty cream inspired by its Heineken Silver beer in collaboration with creative agency LePub Singapore.
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AIA Philippines collaborates with Knowledge Channel to promote healthy lifestyles for Filipino students
AIA Philippines collaborates with Knowledge Channel to promote healthy lifestyles for Filipino students
Posted on March 31, 2025
by Fatima Baduria
Insurance company AIA Philippines has forged a partnership with educational free-to-air cable channel Knowledge Channel Foundation, Inc. (KCFI) to promote a healthy lifestyle for Filipino students.
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Alex Pastor tapped by Havas Ortega as head of Havas Red Philippines
Alex Pastor tapped by Havas Ortega as head of Havas Red Philippines
Posted on March 31, 2025
by Teddy Cambosa
This strategic move marks a significant step in elevating Havas Red Philippines’ position, delivering dynamic solutions, and fostering meaningful connections for clients. 
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McDonald’s Singapore fosters inclusivity through ‘Buka Puasa’ breakfasts
McDonald’s Singapore fosters inclusivity through ‘Buka Puasa’ breakfasts
Posted on March 31, 2025
by Fatima Baduria
McDonald’s Singapore is promoting inclusivity through its islandwide ‘Buka Puasa’ breakfasts for underprivileged families from diverse cultures.
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Income Insurance launches drive-in comedy show to raise awareness on EV adoption
Income Insurance launches drive-in comedy show to raise awareness on EV adoption
Posted on March 31, 2025
by Fatima Baduria
Composite insurer Income Insurance has launched a drive-in comedy show for electric vehicle (EV) users in Singapore.
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Finfluencers now regarded as advertisers under Malaysia’s revised guidelines for capital market product promotions
Finfluencers now regarded as advertisers under Malaysia’s revised guidelines for capital market product promotions
Posted on March 31, 2025
by Teddy Cambosa
The revised framework will introduce new requirements for finfluencers who independently promote capital market products and services without being engaged as marketing agents by an advertiser.
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Hepmil Philippines names Joanna Chan Mojica as board chairperson to lead growth
Hepmil Philippines names Joanna Chan Mojica as board chairperson to lead growth
Posted on March 31, 2025
by Fatima Baduria
Media company Hepmil Philippines has appointed Joanna Chan Mojica as chairperson of the board to lead the company’s growth in the advertising industry
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Youthline calls on Singaporeans to ‘wear a heart’ for youth mental health
Youthline calls on Singaporeans to ‘wear a heart’ for youth mental health
Posted on March 28, 2025
by Fatima Baduria
Non-profit organisation Youthline is calling on Singaporeans to ‘wear a heart’ in its latest campaign, raising awareness and funds for its helpline and counselling services.
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Jon Tan on exploring new leadership opportunities to drive innovation following OrangeTee & Tie exit
Jon Tan on exploring new leadership opportunities to drive innovation following OrangeTee & Tie exit
Posted on March 28, 2025
by Fatima Baduria
In an exclusive with MARKETECH APAC, Jon revealed that the decision to exit OrangeTee stems from his desire to expand his skills in the marketing industry while exploring new opportunities.
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Mattel uses power of play to distract children from hunger this Ramadan
Mattel uses power of play to distract children from hunger this Ramadan
Posted on March 28, 2025
by Teddy Cambosa
Developed alongside Mediabrands Content Studio (MBCS), Mattel’s #PuasaPlay features a series of creative games using different Mattel toys that help keep kids entertained and distracted from hunger. 
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