Category: Southeast Asia
![[Brand Refresh] Aspire Singapore](https://marketech-apac.com/wp-content/uploads/2026/06/Brand-Refresh-Aspire-Singapore.jpg)
Singapore – Aspire has unveiled a new brand identity as the Singapore-headquartered fintech sharpens its position as a global financial operating system for businesses, following its expansion into the United States and growing presence across Asia-Pacific, Europe and the Americas. The refresh reflects...
Surabaya, Indonesia — Korean-based healthcare company Wellness Innercell has signed a representative office partnership agreement in Surabaya, Indonesia, marking a strategic step in its expansion into the country and strengthening its presence across Southeast Asia. The partnership, running from...
![[Creative Work] Fisherman's Friend Campaign](https://marketech-apac.com/wp-content/uploads/2026/06/Creative-Work-Fishermans-Friend-Campaign.jpg)
Singapore – Fisherman’s Friend is leaning into Singapore’s Gen Z humour and love for self-expression with the launch of its latest campaign, “Which One Are You?”, transforming everyday personality types into collectible accessories redeemed through WhatsApp. Created in partnership...
Jakarta, Indonesia — Microsoft has appointed Gunawan Susanto as General Manager for Indonesia, tasking the technology veteran with leading the company’s next phase of AI, cloud, and business growth in one of Asia’s fastest-growing digital economies. The appointment comes as Microsoft expands its long-term...
![[Campaign] SCOOT x Spiderman](https://marketech-apac.com/wp-content/uploads/2026/06/Campaign-SCOOT-x-Spiderman.jpg)
Singapore – Scoot is taking movie fandom to cruising altitude through a new collaboration with Sony Pictures’ Spider-Man: Brand New Day. Running until 13 September 2026, the campaign transforms two Scoot aircraft—an Airbus A321neo and a Boeing 787 Dreamliner—into flying tributes to the iconic superhero,...
Indonesia — Dentsu Indonesia has launched a behaviour-led campaign for digestive health brand Fibe Mini, using everyday eating habits to encourage Indonesians to think differently about their daily fibre intake. Rather than relying on traditional health messaging, the campaign was designed to shift Fibe...
![[Appointment] Ailsa Tan x Pizza Hut SG](https://marketech-apac.com/wp-content/uploads/2026/06/Appointment-Ailsa-Tan-x-Pizza-Hut-SG.jpg)
Singapore – Pizza Hut Singapore has appointed seasoned marketer Ailsa Tan as its new Director of Marketing and Food Innovation, as the brand looks to strengthen its customer-first strategy and accelerate growth in Singapore’s highly competitive quick-service restaurant landscape. In her new role,...
Kuala Lumpur, Malaysia — KFC Malaysia has unveiled its new Parents’ Day campaign, ‘Love in Translation,’ celebrating the unique ways Malaysian parents express their love through food, thoughtful gestures and everyday acts of care rather than words. Created in partnership with VML Malaysia, the integrated...
Singapore — V47 Entertainment, through its specialist brand and culture agency VIRTUE Asia, has partnered with COL Group to help brands tap into the growing popularity of microdrama and vertical entertainment across Southeast Asia. Established in late 2025, V47 Entertainment was created to help brands...
![[Campaign Film] Kao Thailand x Dentsu Thailand](https://marketech-apac.com/wp-content/uploads/2026/06/Campaign-Film-Kao-Thailand-x-Dentsu-Thailand.jpg)
Thailand – Kao Thailand and dentsu Thailand have launched a new campaign for Laurier that puts the emotional burden of period anxiety at the heart of its storytelling, reframing a functional product benefit through a more relatable lens. Created for Laurier Super Ultra Slim, the “1-second Fast...
