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Category: Southeast Asia

Hoppr & Magnite
Hoppr taps Magnite as first programmatic partner in SG, to offer access to ultra-premium TV inventory for advertisers
Posted on April 12, 2024
by MARKETECH APAC
The TV menu guide is a brand-new area on the TV unit where advertising is now available because of Hoppr's technology. To guarantee marketers that their advertising is seen, it only activates advertisements when customers hold a remote. Furthermore, Hoppr gives marketers access to unmatched data, performance...
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Boonthavorn
Boonthavorn encourages consumers to creatively design their home in latest campaign with VML Thailand
Posted on April 12, 2024
by MARKETECH APAC
With the title "Ideas Come to Life," the brand's latest video demonstrates its dedication to bringing any idea to life, no matter how unusual. Customers are challenged to push the boundaries of their inventiveness in their living spaces and to aim for lofty goals.
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AIA Singapore
AIA Singapore appoints Socialyse as its social media agency of record
Posted on April 12, 2024
by MARKETECH APAC
Through the mandate, Socialyse will be responsible for content production, social media strategy, and administration focused on boosting consumer engagement for AIA Singapore. The appointment will take effect in April 2024. 
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MARKETECH-PHOTOS
Mercedes-Benz’s new campaign in Thailand shows ‘Benz’ is not just a car; it's a household name
Posted on April 12, 2024
by Aliza Carmona
Mercedes-Benz Thailand has partnered with creative agency TeamXThailand (BBDO Bangkok) to unveil its latest campaign that sheds light on the inspiration behind the discovery of a beloved Thai name, ‘Benz’.
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LTA concludes EV readiness film series with final installment with filmmaker Jack Neo
LTA concludes EV readiness film series with final installment with filmmaker Jack Neo
Posted on April 12, 2024
by Teddy Cambosa
The third and final installment, starring iconic Singaporean actor Henry Thia, is aimed at sharing the electrification of public transportation driving environmental benefits.
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Thai Health Promotion Fund encourages motorcyle riders to always wear a helmet in new initiative with GREYnJ United
Thai Health Promotion Fund encourages motorcyle riders to always wear a helmet in new initiative with GREYnJ United
Posted on April 12, 2024
by Teddy Cambosa
Through this initiative, almost every rider receives a helmet when they purchase a motorbike. In collaboration with 32 motorcycle shops, a social experiment was carried out to observe the reaction of new motorcyclists who received a "helmet" to which a sticker was attached.
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Adobe-SG-Workshop-Feature-Image-_700-x-400-px__1
MARKETECH APAC teams up with Adobe to bring complimentary workshop on generative AI to Malaysia
Posted on April 11, 2024
by Aliza Carmona
After its successful run in the Philippines and Singapore, MARKETECH APAC is bringing its revolutionary workshop to Malaysia on 23 April to explore the potential of generative AI in transforming marketing operations and strategies.
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M1
SG telco M1 unveils sonic branding, centred on fostering relationships with customers 
Posted on April 9, 2024
by MARKETECH APAC
The musical arrangement is M1's commitment to creating a "Made-to-Measure" brand experience. It is offered in both conventional and cultural versions. It displays the brand's respect for the varied cultural mosaic that sets Singapore apart, in addition to reflecting its core principles of positivism,...
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Traveloka, Hong Kong Tourism Board team up to expand travel experiences in SEA
Traveloka, Hong Kong Tourism Board team up to expand travel experiences in SEA
Posted on April 9, 2024
by Teddy Cambosa
To capitalise on this growing interest in Hong Kong, Traveloka is offering travel deals through its app that encompass flights, hotels, and other travel activities.
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Around 9 in 10 SG marketers foresee social media as preferred retail channel for local customers
Around 9 in 10 SG marketers foresee social media as preferred retail channel for local customers
Posted on April 8, 2024
by Teddy Cambosa
According to the data, nearly all respondents (93%) predicted that local brands will adopt social commerce strategies in response to this shift as opposed to third-party websites (92%), or from the brand’s website (90%).
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