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Category: Southeast Asia

MDDI ANTI VAPE CAMPAIGN
MDDI confronts vaping’s dark reality through cinematic misdirection with TBWA\Singapore
Posted on October 23, 2025
by Sharona Nicole Semilla
Singapore – The Ministry of Digital Development and Information (MDDI), in collaboration with the Ministry of Health, Health Promotion Board, Health Sciences Authority, and TBWA\Singapore, has launched a hard-hitting anti-vape campaign titled “The Horrors of Vaping are Real.” Unlike previous efforts...
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CHANGI x MASTERCARD
Jewel Changi Airport extends Mastercard alliance to enrich journeys, drive spending
Posted on October 23, 2025
by Sharona Nicole Semilla
Singapore – Jewel Changi Airport (Jewel) has renewed its strategic collaboration with Mastercard, marking another three years of shared innovation after a successful partnership that boosted local and tourist spending.  The ongoing alliance continues to elevate the visitor journey through exclusive...
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TAKEDA VIETNAM
Takeda Vietnam buzzed open the hidden truth of dengue with ‘whimsy’ health campaign
Posted on October 22, 2025
by Sharona Nicole Semilla
Hanoi, Vietnam – Takeda Vietnam Pharmaceuticals have brought the dangers of dengue fever out of the shadows with “The DeRIGHT-V 1.0” campaign with Dentsu Redder—an evocative public health activation that turns statistics into stories and awareness into action. In a country where dengue is often underestimated...
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Volare Advertising Network and its continued quest to create impactful work beyond local recognition
Volare Advertising Network and its continued quest to create impactful work beyond local recognition
Posted on October 21, 2025
by Teddy Cambosa
This ongoing commitment to both local depth and global excellence defines Volare’s identity today—an Indonesian agency with a global mindset, creating ideas that connect across borders without losing their roots.
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VML SG x MHA
Singapore’s MHA spark vigilance through gripping real-life terror simulations
Posted on October 21, 2025
by Sharona Nicole Semilla
Singapore – In one of the world’s safest cities, a bold reminder has arrived as Singapore’s Ministry of Home Affairs (MHA), together with VML Singapore, has launched “What Would You Do When Terror Strikes?”, a three-part SGSecure social experiment web series designed to reawaken vigilance and readiness...
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MONDAY
monday.com powers up Singapore debut with AI-fuelled brand push
Posted on October 21, 2025
by Sharona Nicole Semilla
Singapore – Global software company monday.com has rolled out its first-ever 360-degree brand campaign in Singapore, marking the opening of its new Southeast Asia regional hub. Amid rising AI anxiety, the campaign puts monday.com’s AI-powered digital worker, monday sidekick, at centre stage—showing how...
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SENTOSA CAMPAIGN
Sentosa invites guests to ‘discover their element’ in new wellness-inspired brand campaign
Posted on October 21, 2025
by Sharona Nicole Semilla
Singapore – Sentosa Development Corporation (SDC) has introduced its evolved brand direction, “Discover your element in ours,” a campaign that invites guests to reconnect with themselves through the island’s natural elements—from sun and sand to sea, nature, and biodiversity. The refreshed direction...
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EAGLE EYE REWARDS
Eagle Eye launches Smart Rewards for real-time loyalty, omnichannel retail
Posted on October 21, 2025
by Sharona Nicole Semilla
Singapore – Eagle Eye, a leading SaaS and AI technology company delivering loyalty, personalised promotions and omnichannel marketing solutions, has launched Smart Rewards—a real-time loyalty, incentive and customer engagement solution within its Smart Checkout suite. The platform enables retailers to...
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Meta
Meta brings Business AI to the Philippines to enhance customer engagement for local businesses
Posted on October 20, 2025
by Lyene Marie Darang
Manila, Philippines — Meta has launched Business AI on Messenger in the Philippines, introducing a new tool aimed at helping local businesses provide faster and more personalised customer engagement through artificial intelligence. The company said the new feature is designed to support the growing demand...
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Alin Dobrea Airwallex
Alin Dobrea joins Airwallex to drive challenger fintech growth across SEA
Posted on October 20, 2025
by Sharona Nicole Semilla
Singapore – Airwallex has appointed Alin Dobrea as its new head of marketing for Southeast Asia, strengthening its leadership team as fintech continues to expand its footprint across one of the world’s most dynamic regions. “What drew me to Airwallex is its bold, challenger spirit–and its ability to...
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