Category: Southeast Asia
Singapore – Ogilvy Singapore has joined forces once again with the Cyber Security Agency of Singapore (CSA) to launch a nationwide push for better cyber hygiene with its sixth national cybersecurity campaign, “Stop and Check.” Launched on September 13, the campaign urges Singaporeans to take a critical...
Singapore — Fitness and wellness provider PURE Singapore is marking its 20th anniversary with a brand-new “Switch Things Up” campaign, created in collaboration with Havas Play, and launched as part of PURE’s ongoing ‘Turn Life On’ campaign. View this post on Instagram A post shared by PURE Fitness...
Bangkok, Thailand – Duolingo has launched its first immersive pop-up in Thailand with the Duolingo Language Learning Pavilion at River Park, ICONSIAM. Open from September 18 to 24, the campaign brings the app’s gamified learning approach to life through interactive experiences, cultural integration,...
Kuala Lumpur, Malaysia – AirAsia Media, the travel media arm of Capital A, has taken off with a full-funnel 360° immersive campaign to support Malaysia’s ASEAN Chairmanship in 2025. Commissioned by the ASEAN-Malaysia National Secretariat under the Ministry of Foreign Affairs, the campaign aims...
Singapore – Chinese sportswear brand Xtep has launched its first Asian running club store at Singapore’s Kallang Wave Mall, combining retail offerings with a dedicated community space for runners. Positioned as more than a retail outlet, the Xtep Running Club (XRC) serves as a hub for local runners,...
Speaking to MARKETECH APAC regarding her move, Lolitta noted that the goal of joining BSN is still the same for her: the same fight in a new arena–ensuring that customer experience is a tool for inclusion, not exclusion.
Singapore – Grab, in partnership with global autonomous vehicle (AV) company WeRide, has announced the launch of Ai.R, an autonomous passenger service set to begin operation in Punggol this month. Ai.R, short for Autonomously Intelligent Ride, is the first AV service selected by Singapore’s Land...
The new look keeps the company’s name, shield emblem and signature heritage red, while presenting a more modern design.
Singapore – Nearly half of global online shoppers frequently abandon their purchases due to poor digital experiences, according to new global research from VML. The report reveals that 45% of consumers find the online buying process so frustrating that they regularly leave items in their carts...
He brings more than 20 years of experience in sales, marketing and operations in the consumer packaged goods sector.
![[Partnership] Zitcha and Pentaleap](https://marketech-apac.com/wp-content/uploads/2026/06/Partnership-Zitcha-and-Pentaleap.jpg)