Category: Southeast Asia
In an exclusive interview by MARKETECH APAC, Irene Cheah, chief marketing officer at Ryt Bank explained how the campaign is not all about flashy tech in banking for the sake of it, but about making banking genuinely smarter, faster, and more helpful.
The agreement, formalised through a memorandum of understanding signed on September 17, is intended to make electric vehicles more accessible to consumers and businesses while promoting a shift to cleaner energy.
National Book Store has teamed up with Leron Leron Sinta for a nationwide campaign called ‘The National Hunt’, which turns book shopping into an interactive scavenger hunt. Special prizes have been hidden inside selected books across National Book Store branches.
According to Maybank, the campaign blends “the practicality of cashback and rewards with the aspirational appeal of travel gear,” positioning the launch as both a financial product and a lifestyle statement.
Malaysia – Anytime Fitness has reached a major milestone in Malaysia with the opening of its 80th club at Neocyber, Cyberjaya, underscoring its position as the country’s largest fitness franchise. The expansion is paired with a new collaboration with the Ministry of Youth and Sports Malaysia, strengthening...
Bangkok, Thailand – As the UEFA Champions League returned to screens this year, Heineken launched “Cheers to The Real Hardcore Fans,” a campaign developed in partnership with Dentsu Thailand. The campaign aimed at reconnecting with local football fans and reinforcing its brand presence in a competitive...
Bangkok, Thailand – Shiseido Travel Retail has introduced its first destination-driven campaign in partnership with the Tourism Authority of Thailand (TAT), spotlighting its flagship suncare brand ANESSA while positioning Thailand as a travel hub. The initiative unites Shiseido, TAT, Alipay+, and King...
The model allows operators to expand content and share advertising revenue without additional hardware investment, which the companies say offers a sustainable way to increase average revenue per user (ARPU).
Manila, Philippines – Online businesses operating in the Philippines have until the end of the month, September 30, 2025, to register for the E-Commerce Philippine Trustmark (Trustmark), according to the Department of Trade and Industry (DTI). The requirement, outlined in a Department Administrative...
The collaboration is designed to create branded digital journeys for clients by tapping into Versa’s expanding financial user base. Since its launch in 2021, Versa has facilitated more than RM3 billion in deposits.
![[Partnership] Zitcha and Pentaleap](https://marketech-apac.com/wp-content/uploads/2026/06/Partnership-Zitcha-and-Pentaleap.jpg)