Category: Southeast Asia
The studio, comprising more than 30 team members and developed in under two months, has already contributed to several major initiatives including CelcomDigi’s Merdeka campaign, the iPhone 17 launch, and the rollout of its unified mobile app.
Philippines — AIA Philippines and the Knowledge Channel Foundation, Inc. (KCFI), in partnership with the Department of Education (DepEd), have launched ‘Gen H: Generation Healthy’, a new educational video series aimed at encouraging Filipino students to build healthier habits from an early age. The series,...
Manila, Philippines —Aiming to promote Filipino talent and strengthen the connection between music, gaming, and entertainment, Sony Music Philippines has announced a partnership with the Mobile Legends: Bang Bang (MLBB) Professional League (MPL) Philippines ahead of the league’s Season 16 Playoffs. ...
MAA is also looking to engage smaller technology players and strengthen collaboration with academic institutions to better prepare graduates for the marketing profession.
The fact that ‘no one and nothing is perfect’ is a common narrative that is universally accepted. A single flaw depicts humanness, a small mistake can easily be claimed as an honest one, and that, in the grand scheme of things, a mistake can be corrected. Sometimes easily, hence often denied. In a marketing...
Singapore – VIRTUE Asia has expanded its regional client leadership team with the appointments of Jonathan Tan as account director and Tan Ja Lyn as senior account manager, deepening the agency’s investment in shaping brands where culture meets creativity. As account leadership evolves beyond client...
Manila, Philippines — The Department of Tourism (DOT) has partnered with TikTok to provide digital training for micro, small, and medium enterprises (MSMEs) in the tourism sector, aiming to help local entrepreneurs expand their reach and promote their services online. The partnership was formalised through...
Audiences across Southeast Asia now have more ways to watch content than ever before. They stream on mobile devices during commutes, watch on smart TVs at home, and move between platforms throughout the day. For advertisers, this obviously creates a massive opportunity to reach engaged viewers, but it...
Singapore – The Ministry of Digital Development and Information (MDDI), in collaboration with the Ministry of Health, Health Promotion Board, Health Sciences Authority, and TBWA\Singapore, has launched a hard-hitting anti-vape campaign titled “The Horrors of Vaping are Real.” Unlike previous efforts...
Singapore – Jewel Changi Airport (Jewel) has renewed its strategic collaboration with Mastercard, marking another three years of shared innovation after a successful partnership that boosted local and tourist spending. The ongoing alliance continues to elevate the visitor journey through exclusive...
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