Category: Southeast Asia
![[Media Asset] NP Digital leads Pos Malaysia’s digital transformation and customer growth](https://marketech-apac.com/wp-content/uploads/2025/09/Media-Asset-NP-Digital-leads-Pos-Malaysias-digital-transformation-and-customer-growth.jpg)
Kuala Lumpur, Malaysia – Pos Malaysia has appointed NP Digital Malaysia, part of the global performance marketing agency founded by Neil Patel, as its official media agency. The move marks a bold stride in the postal service’s digital transformation, aimed at strengthening its online presence,...
Singapore – Etiqa Insurance Singapore has unveiled its new brand campaign, “Live Ready With You,” which reaffirms its promise to stand by customers during life’s unpredictable moments. Inspired by real-life experiences, the campaign centres on readiness, protection and partnership, highlighting...
Manila, Philippines — The Department of Trade and Industry (DTI) has signed a memorandum of understanding (MOU) with DHL Group Philippines aimed at enhancing the export readiness of micro, small, and medium enterprises (MSMEs). The collaboration seeks to provide logistics advisory support and knowledge-sharing...
The cake comes in ZUS-themed packaging that incorporates the coffee chain’s signature blue and the Malaysian flag, available for both whole cakes and slices.
Kuala Lumpur, Malaysia – Malaysian jewellery house Le Lumiere, celebrated for its precision-cut diamonds and refined craftsmanship, has entrusted its relaunch campaign to FCB SHOUT following a competitive pitch. The appointment signals a bold step for the Tomei Group brand as it redefines its place...
The partnership gives brands and agencies access to dynamically optimised ad pods designed to fill every break with relevant ads, aiming to improve campaign efficiency and use of inventory while guaranteeing reach and frequency.
In today’s fast-moving digital canvas, marketers work like artists staring at a blank page—full of possibility, but also pressure. Should every bold stroke follow the latest trend to capture fleeting attention, or should brands focus on layering their identity into something lasting, building resonance...
At the same time, local players and global partners are shaping a more competitive ecosystem, while new regulations—such as the digital services tax—signal efforts to create a fairer, more accountable industry. Together, these shifts are positioning the Philippines as one of Southeast Asia’s most dynamic...
Kuala Lumpur, Malaysia – Malaysia Airlines has unveiled MAYA, Asia Pacific’s first AI-powered digital cabin crew. At the Malaysian Association of Tour and Travel Agents (MATTA) Fair 2025, marking a significant milestone in the airline’s drive to blend technology with Malaysian Hospitality....
The regulator also pointed out that the retail sector in which MAPI operates remains highly competitive, with numerous players providing adequate consumer choice.
![[Partnership] Zitcha and Pentaleap](https://marketech-apac.com/wp-content/uploads/2026/06/Partnership-Zitcha-and-Pentaleap.jpg)