Category: Southeast Asia
Timed to coincide with Ghost Month, the activation brought the ghost bride character, Adou, to life across several MRT and LRT stations in Kuala Lumpur.
Singapore – Fisherman’s Friend is celebrating Singapore’s 60th National Day with a playful nod to one of the nation’s most cherished dining rituals—the art of “chope-ing” a hawker table. The iconic lozenge brand’s latest campaign, “Chope First, Soothe After,” pays tribute to the spirit of everyday Singapore,...
Singapore – Global fintech firm Osome has named Rohan Chandhok as vice president of marketing, strengthening its global leadership team as it accelerates growth across key markets. With more than 20 years of experience in marketing and entrepreneurship, he brings a unique founder-first mindset to the...
Indonesia – Telkom and WPP Media Indonesia have signed a Letter of Intent (LoI) to formalise a strategic collaboration aimed at driving innovation in data-driven advertising and enhancing the value of Indonesia’s digital advertising ecosystem. Under the partnership, both parties will jointly develop...
Bangkok, Thailand – L’Oréal Groupe in Thailand is proving that beauty never fades with ‘Beauty Inside Out’—a campaign that gives expired makeup a second life as art therapy tools for mental health patients. Instead of discarding over 8.7 million baht worth of unused products, L’Oréal repurposed them...
Singapore – adidas has officially landed at Singapore’s Jewel Changi Airport, unveiling a flagship store that transforms retail into an experience—where sport and culture meet in motion. Conceived as a “destination within a destination,” the two-level flagship reimagines the traditional store format...
Singapore – Singapore’s retail giant FairPrice Group (FPG) has launched a new brand campaign that adds a touch of magic to the mundane, continuing its promise of “Every Day, Made A Little Better.” Created by BBH Singapore, the 360° campaign brings humour and heart to everyday family life through a series...
The guide focuses on “Quality-Related Claims,” which refer to statements about the qualities, uses, or benefits of a product or business.
Singapore – Bubble tea brand Gong cha has temporarily closed all its stores in Singapore, with plans to return in 2026 under a refreshed brand and a new franchise partnership. Founded in Taiwan in 2006, GongCha has grown into one of the most recognisable names in the bubble tea industry. The brand first...
Manila, Philippines – Dave & Buster’s is pressing ‘start’ on its Philippine expansion this October with the opening of its first branch at Opus Mall in Quezon City—marking a major milestone in the brand’s global game plan. In partnership with their local franchisee The Bistro Group, the American...
