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Category: South Asia

pulse candy day diwali
This candy brand in India aims to add cheer to Diwali through a tongue twister
Posted on November 4, 2021
by Jean Cabico
The ‘#PulseTongueTwisterChallenge’ campaign aims to bring people together on an active social media community over laughs.
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vivo dentsu
vivo India launches new Deepavali campaign, sparks ‘joy of homecoming’
Posted on November 3, 2021
by Jean Cabico
The 'Joy of Homecoming' campaign by vivo highlights the role of smartphone photography in rekindling the ‘joy’ of connections.
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Zimmi x Pitchfork
B2B search engine Zimmi appoints Pitchfork Partners as marketing, comms partner for India
Posted on October 26, 2021
by Jean Cabico
The latest partnership will see Pitchfork Partners building and strengthening the brand presence of Zimmi in India.
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Vishal-Nicholas-Head-of-Strategy-Dentsu-Impact
Vishal Nicholas expands role at dentsu, to be dentsu Impact’s new head of strategy
Posted on October 25, 2021
by Teddy Cambosa
In his expanded role at dentsu Impact, Vishal Nicholas will be responsible for managing the agency's planning and strategy from South, Delhi, and Mumbai.
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WL Funding
Wondrlab raises US$7m to bolster martech growth
Posted on October 21, 2021
by Jean Cabico
The round was led by venture fund firm Pi Ventures LLP, private investment company Tanas Capital, and digital tech partner Prodapt Holdings.
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ASCI-GenderNext-Study-Women-Depiction-Advertising
India’s ad watchdog launches new probe on female representation in advertising
Posted on October 21, 2021
by Teddy Cambosa
The GenderNext study from ASCI and Futurebrands aids to help brands create meaningful campaigns that speak of women empowerment.
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UNLOOP THE LOOP
Bajaj Allianz General Insurance partners with WATConsult to promote mental health awareness in new ‘Unloop the Loop’ campaign
Posted on October 20, 2021
by Jean Cabico
The campaign by Bajaj Allianz General Insurance leads audiences to a downloadable kit that facilitates mental health-related conversations.
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Jeep-India-Mission-One-Earth-CSR-Initiative (1)
Jeep India’s flagship CSR initiative aims to relay message of ‘enjoy adventures responsibly’
Posted on October 19, 2021
by Teddy Cambosa
The 'Mission One Earth' will soon roll out across various franchises and distribution of centers of Jeep India.
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Social-Panga-FujiFilm-India-Social-Media-Mandate
Social Panga bags Fujifilm India’s social media mandate
Posted on October 14, 2021
by Teddy Cambosa
Social Panga will be responsible for creating engaging social media content for Fujifilm that best reflects their 'Value From Innovation' manifesto.
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Affle-MAAS-Sensor-Tower-INSEA-ECommerce-Report
INSEA consumer expenditure on e-commerce apps reached US$106.7m in Q2 2021
Posted on October 14, 2021
by Teddy Cambosa
Data from Affle's MAAS and Sensor Tower explains the exponential growth of the e-commerce scene in India and Southeast Asia.
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