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Category: South Asia

The Indian Express' latest campaign embarks on restoring fairness in journalism
The Indian Express' latest campaign embarks on restoring fairness in journalism
Posted on June 7, 2022
by Teddy Cambosa
The Indian Express and Isobar India's latest initiative aims to provide readers with a unique news discovery experience.
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Adobe-India-Anindita-Das-Veluri
Adobe India names Anindita Das Veluri as new head of marketing
Posted on June 6, 2022
by Kathleen Murata
As the new head of marketing, Anindita Das Veluri will be leading Adobe’s marketing strategy across the Indian market.
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Kiya.ai unveils India's first-ever banking metaverse, Kiyaverse
Kiya.ai unveils India's first-ever banking metaverse, Kiyaverse
Posted on June 6, 2022
by Teddy Cambosa
Kiyaverse will enable customers to use their personalized avatars on digital banking units, mobiles, laptops, VR headsets and mixed reality environments.
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Digital payments in India to constitute nearly 65% of all payments by 2026: report
Digital payments in India to constitute nearly 65% of all payments by 2026: report
Posted on June 6, 2022
by Teddy Cambosa
According to PhonePe and BCG, India’s Unified Payments Interface (UPI) system has supercharged India’s transition to non-cash payments, especially in person-to-person (P2P) fund transfers.
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Bangladesh-based AB Bank unveils two new DMDs
Bangladesh-based AB Bank unveils two new DMDs
Posted on June 6, 2022
by Teddy Cambosa
AB Bank Limited, the Bangladesh-based financial institution, has promoted both Syed Mizanur Rahman and K.M Mohiuddin Ahmed to the position of deputy managing director.
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Portfolio-Night-2022-One-Club
Portfolio Night returns in-person, Mumbai event hosted by Omnicom agencies
Posted on June 6, 2022
by Kathleen Murata
The One Club's Portfolio Night 2022 was co-hosted by three Omnicom agencies, namely DDB Mudra Group, BBDO India, and TBWA\India.
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Peer Connexions, B2B e-commerce platform, launches in India
Peer Connexions, B2B e-commerce platform, launches in India
Posted on June 3, 2022
by MARKETECH APAC
The platform, which is already operating in markets in SEA, marks its entry into India through launch partner, Tech Data.
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Carat India bags media mandate for Croma
Carat India bags media mandate for Croma
Posted on June 2, 2022
by Teddy Cambosa
The media agency of dentsu India , Carat, has been handed the media mandate for Croma, the Indian retail chain of consumer electronics and durables.
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Bollywood star Ayushmann Khurrana gets energised in this latest ad for Maxirich
Bollywood star Ayushmann Khurrana gets energised in this latest ad for Maxirich
Posted on June 2, 2022
by Teddy Cambosa
The ad campaign aims to create awareness pertaining to the importance of the consumption of multivitamin supplements in one’s day-to-day life.
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Flipkart launches new ad films under ‘#BachonKaKhel’ campaign to highlight benefits for sellers
Flipkart launches new ad films under ‘#BachonKaKhel’ campaign to highlight benefits for sellers
Posted on June 2, 2022
by Teddy Cambosa
India's homegrown e-commerce marketplace, Flipkart, has launched three more ad films under its ongoing '#BachonKaKhel campaign'. The new ad films focus on the industry-first benefits introduced for 4.2 lakh sellers by Flipkart.
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