Category: South Asia
With Shikhar Dhawan as the protagonist, the campaign aims to reach out to consumers who are considering upgrading their TV sets, as well as those gearing up to enjoy the cricketing season.
The ad, conceptualised by DDB Mudra Group, is a metaphorical hit on RuPay’s ‘game-changing’ product which allows users to access their RuPay credit cards through the UPI platform.
Earlier this year, Wunderman Thompson India also bagged the strategy and creative remit of Czech automobile brand ŠKODA.
Exide has launched a new campaign to pay tribute to the various journeys in one of the largest countries in the world.
He previously worked as chief strategy officer at agency FCB Ulka, where he oversaw strategies in Mumbai and Bengaluru.
The role will be seeing Kotwani leading agencies iProspect, dentsu X, Posterscope, and media investment arm Amplifi, aside from Carat which she oversaw for almost three years since 2020.
They will report to Shams Jasani, chief executive officer at Wunderman Thompson South Asia.
The agency is tasked to manage the retailer's campaigns to drive more engagement and digital and creative solutions for the brand.
Linc's spots for Deli Highlighter featured illustrations of Kumbh Mela and Dharavi to emphasise how the product “makes one stand out in a crowd.”
Vij brings with him a strong background in advertising, digital, data and PR.
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