Category: South Asia
India – Buzzlab, the content-led growth consulting firm, has named Harish Shetty as its new client services director, bringing over 12 years of expertise in advertising, brand marketing, and integrated campaigns. A seasoned expert in brand and go-to-market (GTM) marketing, Shetty has a proven track record...
India – Madison Media, a unit of Madison World, has been appointed as the media agency of record (AOR) for Nexus Select Malls, taking charge of its traditional and digital media strategy. Nexus Select Malls, India’s first real estate investment trust (REIT), is one of the country’s largest mall operators,...
India – New Holland, the agricultural machinery brand under CNH, has joined forces with Dentsu Creative Webchutney to launch a powerful new campaign celebrating the resilience, grit, and determination of Indian farmers. Titled ‘Asli Hero ki Asli Taaqat’ (The True Strength of a Real Hero), the campaign...
India – Gleneagles Hospitals, part of the IHH Healthcare network, has teamed up with Havas Life Mumbai for its latest campaign, “Where Good People Make You Feel Better”, which goes beyond showcasing medical expertise to highlight the equally crucial role of human compassion in healthcare....
India – Edelman has promoted Bhavna Jagtiani, formerly chief operating officer of India, to chief executive officer for its India operations. Additionally, Kunal Arora, previously managing director for India digital and APAC studio lead, has been elevated to head of digital, APAC, expanding his regional...
India – Madison Media Infinity, a division of Madison World, has been appointed as the media agency of record (AOR) for Samsonite India, overseeing its traditional and digital media strategy. As part of this mandate, the agency will oversee Samsonite India’s traditional and digital media strategy,...
India – Santosh Padhi (Paddy) has launched his independent advertising agency, ‘Into Creative’, with a six-member founding team. The agency aims to revive bold, fearless creativity and deliver ‘Big Directional Ideas’ for brands across platforms. Into Creative focuses on developing ‘Big Directional Ideas’—concepts...
India – Flipkart and consumer electronics company Nothing have teamed up with Pepper Creative, a unit of Pepper Content, to launch a campaign promoting mindful tech use while reinforcing Nothing phones’ unique market positioning. Titled ‘Don’t Buy Me,’ the campaign took an unconventional approach...
India – Digital agency ADK Global India has partnered with Mumbai-based PR firm The PR Stop. to enhance its market presence. The collaboration focuses on integrating data, creativity, and technology to refine consumer engagement strategies. The PR Stop. specialises in content development, media relations,...
India – PHD India, part of the Omnicom Media Group, has been named the agency on record for Bondbazaar, a financial platform specialising in fixed-income investments. After a multi-agency pitch, PHD India has been tasked with handling Bondbazaar’s media strategy, planning, and buying, with services managed...
