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Category: Platforms

Evergent-Astro-Malaysia-Sooka-Monetization (1)
Astro taps CRM firm Evergent for streaming service sooka
Posted on September 9, 2021
by Teddy Cambosa
Evergent will be utilized to monetize content being featured on their latest streaming platform sooka.
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Integral-Ad-Science-Contextual-Behavior-Advertising
Article theme, in-feed ad must match to trigger detailed memory response: report
Posted on September 9, 2021
by Teddy Cambosa
The latest study by IAS and Neuro-Insight unveils the correlation between online advertising and online reader perception.
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Planet-Marathi-OTT-Video-Service-India-IdeateLabs
IdeateLabs the agency behind latest Planet Marathi OTT launch
Posted on September 8, 2021
by Teddy Cambosa
The new OTT service, Planet Marathi, serves mainly the Marathi-speaking population in India.
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Atome launches loyalty rewards program Atome+ in Singapore
Atome launches loyalty rewards program Atome+ in Singapore
Posted on September 8, 2021
by MARKETECH APAC
Through the new rewards program, SG shoppers are able to earn 1 Atome+ point for every S$1 spent.
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Convo-Ink-Smart-Content-Engine
AU martech firm Convo Ink unveils new smart content marketing engine
Posted on September 8, 2021
by Jean Cabico
The new smart content engine by Convo Ink will amp up the technology innovation of the content marketing, PR, and media industry.
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Wootag-Sports-Signal-Video-Interaction
Wootag launches new feature catered to drive video interactives through sports events
Posted on September 8, 2021
by Teddy Cambosa
The Sports Signal feature from Wootag allows marketers to utilize video entertainment content for interactable sponsored content.
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The next phase of hypergrowth in esports
The next phase of hypergrowth in esports
Posted on September 7, 2021
by MARKETECH APAC
The esports industry is growing exponentially and on a global scale. It's high time to reassess how to integrate esports into your business and marketing strategy.
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inmobi report ott platforms
Consumers across APAC prefer OTT platforms the most: study
Posted on September 3, 2021
by Jean Cabico
The study by InMobi seeks to examine APAC consumer preferences for over-the-top (OTT) video platforms.
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sb finance grab
Grab to now move into offering loan products with new SB Finance tie-up
Posted on September 1, 2021
by Jean Cabico
The loan application will be through an online process and applicants can expect funds to be released in five days.
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Atome Poompong Tancharoenphol
Atome names new country manager for Thailand
Posted on September 1, 2021
by Jean Cabico
Installment payment platform Atome has appointed Poompong Tancharoenphol as the new country manager for Thailand.
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