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Category: Platforms

Snap-Inc-Multi-Form-Deliver-Ad-Product
Snap launches new multi-format delivery ad product
Posted on November 17, 2021
by Teddy Cambosa
The new Snap Inc. ad product will be able to determine the best inventory to fill in for the selected formats, goal, target audience, and bid.
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Ministry-of-Communication-Indonesia-HIVI!-Campaign
Indonesia’s comms ministry taps local band HIVI! to promote Gen Z digital literacy
Posted on November 16, 2021
by Teddy Cambosa
The track, titled ‘Cerita Dunia Maya #MakinCakapDigital’, is written and performed by HIVI! to promote proper digital literacy among Indonesian Gen Zs.
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JCDecaux-VIOOH-Air-New-Zealand-Programmatic-Campaign
JCDecaux NZ, VIOOH launch first programmatic offering with Air New Zealand
Posted on November 16, 2021
by Teddy Cambosa
Said campaign alongside VIOOH is the first to run programmatically across JCDecaux New Zealand’s airport portfolio.
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HIKKY-Virtual-Reality-Startup-Funding (1)
VR startup HIKKY bags US$57m in funding to push open metaverse project
Posted on November 15, 2021
by Teddy Cambosa
HIKKY will be using its funding round collection to further expand its virtual reality services both domestically and globally.
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Yahoo-Schroders-DOOH-Omnichannel-Campaign
Yahoo pilots DOOH-led omnichannel campaign for Schroders
Posted on November 15, 2021
by Teddy Cambosa
The DOOH campaign for Schroders by Yahoo has been set up across digital screens in Orchard and the Central Business District (CBD).
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Indonesia-K-Pop-TikTok-Videos
Indonesia comes out as top creator of K-pop content on TikTok
Posted on November 12, 2021
by Teddy Cambosa
Indonesia is one of the active countries outside South Korea that produce K-pop related on TikTok.
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Milieu-Data-Analytics-Startup-Funding
Consumer data, analytics startup Milieu scores US$5m in latest funding
Posted on November 11, 2021
by Teddy Cambosa
Milieu aims to use said funding to fuel Milieu's upcoming product innovation, as well as expanding beyond SEA.
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Virgin-Australia-Official-TikTok-Channel
Virgin Australia first Aussie airline to take off on TikTok
Posted on November 11, 2021
by Teddy Cambosa
Some of the new TikTok uploads from Virgin Australia include commercial BTS, behind-the-scenes work of airline employees, among others.
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VIOOH-Programmatic-DOOH-Advertising-Study-Australia (1)
Over half of Aussie ad execs plan to integrate programmatic DOOH to multi-channel campaigns
Posted on November 11, 2021
by Teddy Cambosa
The study by VIOOH notes the various trends and behavior among advertisers in Australia in planning and buying programmatic DOOH.
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Happy Dayz Cashrewards
E-commerce Cashrewards launches biggest season campaign ‘Happy Dayz’
Posted on November 10, 2021
by Jean Cabico
The 'Happy Dayz' campaign by Cashrewards aims to celebrate Australia's first key shopping season since the pandemic.
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