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Facebook CMO steps down

Shaina Teope | Aug 25, 2020-5

Facebook CMO Antonio Lucio bids farewell to the company as he takes the time off to focus solely on advocating causes of diversion and inclusion.

Shopee Singapore adopts very first local ambassador ahead of its 9.9 sale

Shaina Teope | Aug 24, 2020-5

Shopee Singapore has finally opted to go local for its ambassadorship, and it has chosen a popular TV character - Phua Chu Kang - to represent the brand.

SEA tech solutions True Digital enters PH market with new TrueID platform

Shaina Teope | Aug 19, 2020-5

TDG's new TrueID platform will offer free curated content featuring renowned Filipino creators as well as internationally known producers.

Amazon’s Twitch names Sandeep Suvarna as new APAC marketing head

Shaina Teope | Aug 12, 2020-5

Amazon's live streaming service names its newest APAC marketing head, Sandeep Suvarna, who is tasked to further amp up the Twitch brand.

Ampverse appoints Tim Roemer as Director of Operations to support its growth in SEA

MARKETECH APAC | Aug 4, 2020-5

Roemer will be responsible for identifying growth and acquisition opportunities across esports, content and product divisions

Study: 70% of live stream purchases in Singapore are food-related

MARKETECH APAC | Jul 30, 2020-5

Shopavision has authorized a study with Parrot Social to determine the perception of Singaporeans towards live stream shopping.

Opportunities and challenges for Vietnam game industry post-COVID-19 era

MARKETECH APAC | Jul 28, 2020-5

GAMOTA believes that the booming of online game entertainment during COVID-19 pandemic has brought significant growth in China's mobile game industry.

How TikTok is inspiring creativity in the new normal

MARKETECH APAC | Jul 6, 2020-5

To date, the video-sharing app has been installed in devices 800 million times and was touted as the most downloaded app earlier this year.

Survey: 7 in 10 Singaporeans still want to travel in 2020

MARKETECH APAC | Jul 3, 2020-5

The YouTrip Travel Intent Survey 2020 was conducted to uncover the outlook on travel recovery and understand post-COVID-19 travel behaviour Singaporeans.

Lazada PH introduces new solutions to help brands and online sellers

MARKETECH APAC | Jul 1, 2020-5

The new feature optimizes the platform’s wide audience reach through digital marketing and media optimization.