Category: Marketing
Titled ‘Mac for Students’, Apple’s campaign celebrates the ingenuity and innovation thriving within Japan’s university extracurricular groups, known as “circles.”
The Ministry of Digital Development and Information (MDDI) is celebrating Singapore’s 60th year of independence in its latest campaign with independent agency GOVT Singapore.
McDonald’s Hong Kong has partnered with DDB Group Hong Kong to launch a nostalgic 50th-anniversary campaign, featuring the iconic Ronald McDonald benches popping up at 50 locations citywide, kicking off a year-long celebration of the brand’s enduring legacy.
According to the report, anime accounted for 6% of global streaming revenue in 2023. Notably, 41% of anime's streaming revenue originated from North America, highlighting the region's strong engagement with the medium.
As 2025 begins, the Ministry of Finance (MOF) has announced key leadership changes at Changi Airport Group (CAG), with Lim Ming Yan taking the role of deputy chairman on January 1, 2025. He will succeed Tan Gee Paw as chairman effective April 1, 2025.
Hyatt Hotels Corporation marks the expansion of its luxury hotel collection in Southeast Asia (SEA) with the opening of Keraton at The Plaza in Jakarta, Indonesia.
In an exclusive interview with MARKETECH APAC, Kai Xin Lee, the newly appointed managing director at Meetsocial, shares how she is turning this challenge into an opportunity by leveraging expertise and technology to elevate the marketing agency’s presence not only in Southeast Asia (SEA).
In an exclusive conversation by MARKETECH APAC with Siddharth, he details that by drawing from his extensive experience in adtech and martech, he is poised to drive success in my new role by leveraging a deep understanding of growth marketing, strategic partnerships, and product innovation.
Spanning across four months, the campaign will be comprised of two phases of engaging games and challenges, featuring our men’s team players with intriguing interaction with participants on the platforms.
Coca-Cola is sending ‘balikbayan’ gifts from Canada to the Philippines in its latest Christmas initiative, in partnership with Filipino-owned stores in Toronto.
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