Category: Marketing
The campaign introduces two limited-time chip flavours, La Zi Ji and Kam Heong Chicken, and aims to differentiate the brand amid a crowded market of traditional festive snacks.
In the fast-evolving world of digital banking, customer engagement is no longer about points, stamps, or giveaways – it’s about creating emotional moments that shape behaviour. Few brands have understood this better than UOB, one of Southeast Asia’s leading banks, and its long-time technology...
Seoul, South Korea – Hyundai Motor Company has appointed Don Romano as president and chief executive officer of its Asia Pacific Regional Headquarters, reinforcing the region’s strategic importance to the global automaker. Romano will retain his role as president and CEO of Hyundai Australia, continuing...
Manila, Philippines — Several Ayala Malls in Makati are hosting ‘Art Walk by Ayala Land’, an initiative that brings artworks by Filipino and international artists into public and commercial spaces across the city. Running from January 30 to February 8, the programme coincides with ‘Art Fair Philippines’...
In addition to the film, the campaign marks the return of Marrybrown’s Egg-stra Ong, a limited-edition salted egg sauce that has become a festive seasonal offering.
Singapore – gov.sg has released Burst of Luck (“顺风顺水”), a heartwarming Chinese New Year festive film created by the Ministry of Digital Development and Information (MDDI) in collaboration with creative agency DSTNCT. Set amid the comedic chaos of a reunion dinner, the film explores the importance of...
Mumbai, India — KRAFTON India, publisher of the online multiplayer game BATTLEGROUNDS MOBILE INDIA (BGMI), has launched BGMI Career Mode, an initiative designed to explore how in-game behaviour can provide insights into real-life, career-relevant skills. The platform aims to complement traditional credentials...
Indonesia – As Ramadan 2026 approaches, a new report from YouGov reveals how consumer habits in Indonesia and Malaysia are expected to shift during the holy month, from daily routines to media consumption and celebrations. Across the five markets surveyed, including Saudi Arabia, Türkiye, and the UAE,...
Singapore – Genting Singapore Limited has announced the appointment of Tan Sri Lim Kok Thay as chairman and director of Resorts World at Sentosa Pte. Ltd., effective 1 February 2026. The appointment follows a recommendation by the nominating committee, with the Board satisfied that Tan Sri Lim has the...
The event was themed around the Year of the Horse and Carlsberg’s festive message, Brewing Prosperity Together 《一起發》.
