Category: Marketing
Manila, Philippines – Thousands of commuters across the Philippines were offered a free taste of Jollibee’s upgraded Yumburger at major transport hubs and shopping centres, with the revamped burger featuring a larger beef patty and additional dressing, while remaining priced at 45 pesos (USD $0.78)....
Brunei – Independent advertising agency Moonfolks has touched down in Bandar Seri Begawan, Brunei, marking it as one of the first international agencies to establish a presence in the country. The agency’s launch on 23 February coincides with Brunei’s National Day, commemorating the country’s 42nd year...
Melbourne, Australia – Australian retail media company Zitcha has appointed Steve Biddle as chief commercial officer, as the business expands across key markets. Biddle joins the company after 14 years at Meta, where he most recently served as director of retail media network strategy and solutions....
According to the company, Untangld will work closely with The Australian Ballet’s in-house marketing, creative and digital teams, alongside its research and media partners, to evolve the brand and strengthen audience engagement across touchpoints.
At the NEXT Awards Malaysia 2025, MR. DIY not only secured the Brand of the Year Grand Prix but also walked away with a total of 17 trophies, including Gold for Most Innovative Brand Awareness Campaign and Most Innovative Event Marketing Campaign, alongside multiple Silver and Bronze wins. Adding to...
Tokyo, Japan – Uber has appointed Ally Doubé as APAC marketing director, as part of the company’s expansion efforts across the region. Doubé, an Australian based in Tokyo, has been with Uber for more than five years and has held several senior leadership roles, including APAC head of brand strategy for...
Developed with long-term creative partner Leo Australia, the campaign features two 30-second brand TV commercials supported by 15-second iterations, six-second cutdowns, as well as social, digital, out-of-home (OOH), PR, and in-store branding executions.
Manila, Philippines — ACMobility, BYD Cars Philippines, and the Department of Tourism (DOT) have formalised a partnership for the ‘Drive Electric. Love Pinas.’ campaign, which seeks to promote sustainable land travel across the Philippines through a nationwide electrified drive from North to South using...
Kuala Lumpur, Malaysia – Astro Malaysia has tapped Naga DDB Tribal to launch its Chinese New Year initiative, titled “All Right! Kudada,” aimed at engaging Malaysian Chinese households during the festive season. Anchored on the theme “Spark New Celebration, Find New Joy,” the effort seeks to reposition...
She was previously marketing director, APAC at TEAM LEWIS, where she led content marketing, lead generation, and go-to-market strategies across the region.
