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Category: Marketing

Luxury lifestyle group ICON1C appoints Michelle Ong as group partnerships director
Luxury lifestyle group ICON1C appoints Michelle Ong as group partnerships director
Posted on June 12, 2025
by Teddy Cambosa
In her new role, Michelle will drive strategic brand partnerships and new business development across ICON1C’s portfolio, shaping high-impact opportunities through its flagship events, premium spaces, and unrivalled access to its exclusive community and experiences. 
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Qantas to close low-cost subsidiary Jetstar Asia on July 31
Qantas to close low-cost subsidiary Jetstar Asia on July 31
Posted on June 12, 2025
by Teddy Cambosa
Jetstar Asia customers with existing bookings on cancelled flights will be offered full refunds and the Group will look to reaccommodate customers onto other airlines where possible.
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Omnichannel reimagined: SleekFlow empowers brands with free ‘AI-volution: Spark, Engage, Convert’ workshop
Omnichannel reimagined: SleekFlow empowers brands with free ‘AI-volution: Spark, Engage, Convert’ workshop
Posted on June 11, 2025
by Fatima Baduria
‘AI-volution: Spark, Engage, Convert’ workshop is heading straight to the hub of innovation to dive into AI and omnichannel strategies for customer engagement.
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Security Bank promotes culture of career growth in latest ‘#YouMatter’ video series
Security Bank promotes culture of career growth in latest ‘#YouMatter’ video series
Posted on June 11, 2025
by Fatima Baduria
Featuring the real stories of its employees, Security Bank's ‘#YouMatter’ video series showcases how employees feel valued and empowered to achieve growth in their careers.
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aespa dirty work mv apple iphone
K-Pop sensation ‘aespa’ stars in Apple’s latest iPhone 16 Pro campaign with exclusive performance video
Posted on June 11, 2025
by Aliza Carmona
South Korea – In a new collaboration, Apple has partnered with K-pop girl group aespa to release a performance video for their unreleased track “Dirty Work”, filmed entirely on the iPhone 16 Pro. Featuring members Karina, Giselle, Winter, and Ningning, the video highlights choreography captured in cinematic...
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Havaianas Philippines highlights footwear comfort in new ‘#BreakTheRush’ creative with GIGIL
Havaianas Philippines highlights footwear comfort in new ‘#BreakTheRush’ creative with GIGIL
Posted on June 11, 2025
by Fatima Baduria
Havaianas Philippines is emphasising the comfort provided by flip-flops through the release of a new digital content with advertising agency GIGIL.
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Joo Hwan Kim (Cheil Indonesia)
Agency Leadership Decoded: Cheil Indonesia’s Joo Hwan Kim on creating connected experiences through cultural insight and integrated capabilities
Posted on June 11, 2025
by Aliza Carmona
Creating brand impact in Indonesia isn’t just about being bold—it’s about being in sync. Sync with shifting cultural signals, digital behaviours, and the pace at which new expectations emerge. Cheil Indonesia operates at this intersection. With an integrated model built on data, creativity, and technology,...
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Agency Leadership Decoded: TBWA\SMP’s Paolo Broma on nurturing bold ideas for disruptive creativity
Agency Leadership Decoded: TBWA\SMP’s Paolo Broma on nurturing bold ideas for disruptive creativity
Posted on June 10, 2025
by Fatima Baduria
In MARKETECH APAC’s latest Agency Leadership Decoded, Paolo Broma, chief marketing officer at TBWA\SMP, reveals how the agency maintains its relevance through its relentless commitment to openness to new concepts.
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Marriott Bonvoy’s new content series with Mercedes F1 team focuses on unforgettable, bespoke experiences
Marriott Bonvoy’s new content series with Mercedes F1 team focuses on unforgettable, bespoke experiences
Posted on June 10, 2025
by Teddy Cambosa
Set against the backdrop of the 2025 F1 calendar, the series kicks off in Barcelona, following a teaser filmed in Monaco, where George Russell is based.
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Design Bridge and Partners’ Alexandra Cerruti on shaping brands with impact
Design Bridge and Partners’ Alexandra Cerruti on shaping brands with impact
Posted on June 9, 2025
by Fatima Baduria
The branding industry is constantly challenging agencies to innovate their ways of expressing brands’ identity. They are compelled to find the balance between representing brands while crafting unique messages that truly resonate with audiences.  Design Bridge and Partners, as a brand design agency,...
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