Category: Marketing
Former Forsman & Bodenfors CEO Toby Southgate has officially taken the helm as We Are Social’s global group chief executive officer, bringing his expertise in creative leadership to drive the agency’s global growth and innovation.
This case study discusses how Kaspersky navigated this landscape, increasing revenue and enhancing brand awareness amidst rebranding as it partnered with digital marketing agency JOLT Digital.
Underpinned by dentsu’s Merkury, the offering gives marketers the power to efficiently reach and engage audiences in a highly scaled and personalissed manner, driving more in-the-moment experiences and bringing consumers even closer to the brand.
SKYN Condoms teams up with independent creative agency UltraSuperNew Tokyo for its latest Valentine’s Day campaign, transforming an awkward tussle over the last packet of condoms into a hilarious showdown.
The two Asian artists behind the design, Yao from Malaysia and Su Su from China, have worked together to combine contemporary art and design with familial traditions that take place during Lunar New Year, helping beer drinkers celebrate in a truly special way.
Singapore – Creative agency McCann Worldgroup Singapore has brought feng shui recommendations to the digital space with a personalised phone app layout guide. Called ‘Phone Shui,’ it provides a guide for organising apps aligned to their career, romance, finance, and health goals. Aimed at mobile-savvy...
Ogilvy has promoted Kunal Jeswani to the role of chief executive officer for ASEAN, a move aimed at driving the agency’s sustained growth and amplifying its creative impact across the region.
In this case study, we explore how Samsung and Mindshare Indonesia sought cookieless solutions via Integral Ad Science’s (IAS) Context Control Targeting product to propel Samsung’s programmatic campaign goals while prioritising budget efficiency.
In her current role, Farrah shares that her leadership philosophy revolves around fostering a culture of collaboration, empowerment, and continuous growth. For her, this philosophy means leading by example—with empathy, authenticity, and a relentless focus on making a positive impact.
For Komodo, ‘The Journey’ concept redefines marketing in the travel sector, where social media has disrupted traditional strategies, leading modern travelers to seek increasingly unique and personalised experiences.
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