Category: Marketing
Naga DDB Tribal positions itself as “The Experience Makers,” with a focus on engaging audiences beyond visual elements by incorporating other sensory touchpoints, including sound.
Singapore – National Gallery Singapore has issued an open tender for documentary video production services to support the revamp of the UOB Southeast Asia Gallery. The invitation to tender, published on 13 February 2026, calls for a story-led documentary centred on the gallery’s redevelopment. Submissions...
Japan – Dentsu Entertainment, the entertainment arm of dentsu, has entered into a global strategic partnership with Iconic Arts to develop scalable, data-driven intellectual property for brands across content, experiences, interactive media, and consumer products. The partnership reflects a shared view...
Hong Kong – After celebrating its 50th anniversary in 2025, McDonald’s Hong Kong launched a new campaign with BBDO Hong Kong, giving the iconic ‘i’m lovin’ it’ slogan a fresh, contemporary twist. In Hong Kong, the brand’s long-running tagline has become closely associated with words ending in “-n'”,...
Bangkok, Thailand – New Zealand supplements brand BioActive+ launched its Valentine’s Day celebrations with an in-person activation at Siam Square One. The event also marked the launch of the brand’s new Concentrated Liquid Gluta. The event featured performances, giveaways, a photobooth zone, and exclusive...
The campaign has been produced in multiple formats, including one 60-second, one 30-second, and four 15-second versions, allowing the message to be distributed across various digital and broadcast channels.
Singapore – Simmons has reappointed The Secret Little Agency as its regional creative partner following a closed-door pitch involving several agencies. The mattress brand said the Singapore-based remit will cover integrated campaigns across Southeast Asia, with plans to expand into Thailand, Malaysia,...
![[Feature] Sentimental Ads in 2026](https://marketech-apac.com/wp-content/uploads/2026/02/Feature-Sentimental-Ads-in-2026.jpg)
According to neuroscience, the human brain can register an emotional stimulus in as little as 100 milliseconds—often before we are consciously aware of what we are seeing. Long before logic kicks in, the amygdala has already signalled whether something feels joyful, threatening, nostalgic, or moving....
Through this rebranding, Aboitiz laid the foundation for a stronger, more agile organisation—one that’s primed for innovation, united by purpose, and ready to nourish the future of food in Asia.
Manila, Philippines – Thousands of commuters across the Philippines were offered a free taste of Jollibee’s upgraded Yumburger at major transport hubs and shopping centres, with the revamped burger featuring a larger beef patty and additional dressing, while remaining priced at 45 pesos (USD $0.78)....
