Category: Marketing
Bangkok, Thailand – Lumphini Park has been transformed into a ONE PIECE fan zone as the Tourism Authority of Thailand (TAT), the Bangkok Metropolitan Administration, and Netflix launched “GRAND LINE IN THAILAND”, an on-ground activation celebrating the premiere of ONE PIECE Into the Grand Line. Running...
India – Cashfree Payments has unveiled its latest brand campaign, ‘One of Your Kind’, which focuses on the distinctive journeys of the businesses the platform supports. The campaign, conceptualised by Talented and produced by At All Odds, shifts the traditional B2B fintech narrative. Instead of framing...
Bangkok, Thailand – Hino Motors Sales Thailand has appointed Day Yingchol as its new president, marking the first time a Thai executive has taken the top leadership role at the company. The appointment comes as the commercial vehicle manufacturer prepares for the industry’s transition to Euro 5 emissions...
Singapore – McCann’s Singapore office has appointed Rajiv Jayaraj as general manager, handing him a dual brief that also places him at the helm of McCann Content Studios, the agency’s integrated social, content, production, and influencer unit. Based in Singapore, Jayaraj will help steer the agency’s...
Hong Kong – Cathay Pacific has partnered with the West Kowloon Cultural District Authority (WKCDA) to unveil “Spirit of Hong Kong – 80th Anniversary Edition”, a striking new art-focused aircraft livery celebrating the airline’s milestone year. Cathay has been WestK’s travel partner since 2023,...
Bangkok, Thailand – The Metropolitan Electricity Authority (MEA) has launched a campaign reminding households to adopt energy-efficient appliances and regularly check electrical systems as part of efforts to promote safer and more sustainable electricity use across the Bangkok metropolitan area. The...
Singapore – S4Capital’s Monks has appointed Bharti Agrawal as chief financial officer for its marketing services business across Asia-Pacific, placing the Singapore-based executive at the centre of the firm’s regional expansion drive. Agrawal will be based in Singapore and report to Jordi Covas, global...
Manila, Philippines – MILO Philippines has launched a new campaign titled “My MILO Story”, highlighting personal experiences and memories associated with the brand among Filipinos. The campaign was unveiled on 22 February at SM Megamall, centering on stories of how the brand has been part of sporting...
The Global Partnerships team, which handles sponsorship and premium seating for the live entertainment company, said the changes are intended to support its expanding portfolio of venues, tours, and events, as well as rising demand from brands seeking partnerships in live entertainment.
Vietnam’s media landscape is evolving at an unprecedented speed. A young, mobile-first population, rapid platform shifts, and increasing regulatory complexity have reshaped how agencies operate — and how leaders think. For Shankar Rajagopal, CEO of WPP Media Vietnam, this environment demands more than...
