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Category: Marketing

NEXT Awards Feature Image (1)
MARKETECH APAC’s newly launched ‘NEXT Awards’ to celebrate innovation, excellence in marketing industry
Posted on January 16, 2025
by Teddy Cambosa
With this, MARKETECH APAC is proud to announce the launch of its NEXT Awards 2025, a groundbreaking celebration of excellence, innovation, and creativity in the ever-evolving marketing industry.
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Changi Airport refreshes retail campaign to offer luxury travel experience to shoppers
Changi Airport refreshes retail campaign to offer luxury travel experience to shoppers
Posted on January 16, 2025
by Fatima Baduria
Changi Airport has refreshed its ‘Changi Millionaire Experiences’ campaign to offer its shoppers a chance to win luxury travel experiences.
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The Clan measures what motivates Grab’s women drivers in new docuseries
The Clan measures what motivates Grab’s women drivers in new docuseries 
Posted on January 15, 2025
by Teddy Cambosa
For the agency, the series features the ‘Motivation Meter?’ which serves as the measure of what drives the women to drive for Grab.
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Jollibee Group brings Tiong Bahru Bakery’s first international branch in PH
Jollibee Group brings Tiong Bahru Bakery’s first international branch in PH
Posted on January 15, 2025
by Fatima Baduria
The new Tiong Bahru Bakery branch is located at the Verve Residences Tower 2 in Bonifacio Global City, Taguig, and is open from 7 a.m. to 10 p.m. daily.
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Qatar Airways debuts Sama, the AI-powered digital cabin crew, to connect with global audience
Posted on January 15, 2025
by Aliza Carmona
Taking storytelling to new heights, Qatar Airways has introduced Sama, the world’s first AI-powered digital human cabin crew, designed to engage and inspire a global audience on social media.
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UNICEF promotes nutrition programs in latest campaign using Minh Long's ‘Malnutrition Plates’
UNICEF promotes nutrition programs in latest ‘Malnutrition Plates’ campaign with Dentsu Vietnam
Posted on January 15, 2025
by Fatima Baduria
The campaign, in collaboration with Dentsu Vietnam, highlights porcelain brand Minh Long's collection of ceramic plates as part of the advocacy.
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Criteo-Michael-Komasinski-ceo
Adtech veteran Michael Komasinski named new CEO of Criteo
Posted on January 15, 2025
by Aliza Carmona
Criteo has officially appointed Michael Komasinski as its new chief executive officer and board member, succeeding Megan Clarken, who recently announced her retirement.
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Omnicom PR Group names Mei Lee as SVP, managing director for Singapore
Omnicom PR Group names Mei Lee as SVP, managing director for Singapore
Posted on January 15, 2025
by Fatima Baduria
Omnicom Public Relations Group (OPRG), a network of communications and consulting agencies, has named Mei Lee as senior vice president and managing director in Singapore.
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publicis-groupe-leo-launch
Publicis Groupe unites Leo Burnett, Publicis Worldwide to form new creative network 'Leo'
Posted on January 15, 2025
by Aliza Carmona
Kicking off 2025 on a bold note, Publicis Groupe has unveiled its plans to merge two of its iconic networks, Leo Burnett and Publicis Worldwide, to launch a new creative powerhouse, aptly named 'Leo'.
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Initiative retains Goodman Fielder media account; to strengthen holistic ATL, BTL partnership
Initiative retains Goodman Fielder media account; to strengthen holistic ATL, BTL partnership
Posted on January 15, 2025
by Teddy Cambosa
Initiative was first appointed as Goodman Fielder’s ATL partner in 2020 and awarded its BTL retail marketing planning in early 2023.
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