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Category: Marketing

Warner Bros. Discovery appoints Special as creative agency to launch streaming service Max in AU
Warner Bros. Discovery appoints Special as creative agency to launch streaming service Max in AU
Posted on February 6, 2025
by Teddy Cambosa
Warner Bros. Discovery (WBD) have appointed Special as their creative agency of record to lead the launch of Max in Australia, working across brand strategy, advertising, earned media and content, following a competitive pitch. 
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Tiger Brokers appoints W Communications to handle communications across SG, APAC
Tiger Brokers appoints W Communications to handle communications across SG, APAC
Posted on February 5, 2025
by Fatima Baduria
Online brokerage firm Tiger Brokers has appointed independent agency W Communications to handle its communications across Singapore and the Asia-Pacific (APAC).
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Kumar Kanagasabapathy named as IPG Mediabrands’ chief strategy officer for APAC
Kumar Kanagasabapathy named as IPG Mediabrands’ chief strategy officer for APAC
Posted on February 5, 2025
by Teddy Cambosa
Previously, Kanagasabapathy served as global chief strategy officer of Rufus, an IPG Mediabrands network agency, where he played a key role in establishing the strategic craft and framework for the global Amazon business. 
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Karen Ho joins Assembly as managing director for Greater China
Posted on February 5, 2025
by Aliza Carmona
Global omnichannel media agency Assembly has appointed Karen Ho as its first managing director for Greater China, reinforcing its commitment to expanding in the region and driving client growth.
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StackAdapt raises $235m to fuel global growth in programmatic advertising
Posted on February 5, 2025
by Aliza Carmona
StackAdapt has secured a $235m growth capital investment led by Teachers’ Venture Growth (TVG), the late-stage venture and growth arm of Ontario Teachers’ Pension Plan, with participation from Intrepid Growth Partners and four other investors.
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Malaysia Aviation Group’s CNY campaign an ode to the twists and turns of holiday travel
Malaysia Aviation Group’s CNY campaign an ode to the twists and turns of holiday travel
Posted on February 5, 2025
by Teddy Cambosa
The film, titled “The Race Home” tells the story of three journeys, and one shared destination, with the race home to Malaysia for Chinese New Year. Shown through the lens of the travellers, it highlights the support of airport and airlines staff, encapsulating the essence of coming home. The film was...
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Ampverse Pulse launches digital ad platform Pulse Media to connect advertisers with gamers in SEA, Gulf states
Ampverse Pulse launches digital ad platform Pulse Media to connect advertisers with gamers in SEA, Gulf states
Posted on February 5, 2025
by Fatima Baduria
The newly launched platform provides advertisers access to gaming creators and their in-game inventory, allowing impactful advertising formats on mobile and PC games.
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Britannia, Warner Bros. Discovery bring Hogwarts to snack time with new Harry Potter biscuits
Posted on February 5, 2025
by Aliza Carmona
Britannia has partnered with Warner Bros. Discovery Global Consumer Products (WBGCP) to introduce a limited-edition Harry Potter-themed biscuit collection, offering fans a magical and indulgent sensory experience inspired by the world of Hogwarts.
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Nunn Media appointed by Neilson Financial Services for multiple brand launches
Nunn Media appointed by Neilson Financial Services for multiple brand launches
Posted on February 5, 2025
by Teddy Cambosa
Sydney, Australia – Neilson Financial Services has appointed Nunn Media to manage its media strategy, planning and buying to drive brand growth after a competitive pitch. A global business with offices in the USA, Canada, Ireland, Australia, and the UK, Neilson Financial Services is expanding its presence...
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Sydney wouldn’t be the same without Sydney Water, says Olympian Jess Fox in new campaign
Sydney wouldn’t be the same without Sydney Water, says Olympian Jess Fox in new campaign
Posted on February 5, 2025
by Teddy Cambosa
For Sydney Water, the campaign addresses the status quo of how Few Sydneysiders ever stop to think about the water that comes out of their tap. And even fewer are aware of all the steps Sydney Water goes through to make sure that everyone in Sydney can enjoy some of the best and safest water in the...
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