Category: Marketing
Manila, Philippines – In celebration of Safer Internet Day 2026, Globe Telecom partnered with Center for Art, New Ventures and Sustainable Development (CANVAS) to host ‘The Secret Digital Map: Exploring AI and Online Safety for Families’, an interactive learning session held at the National Museum of...
Singapore – Guinness is bringing an extended St Patrick’s Day celebration to Singapore, rolling out three weeks of pub-inspired activations culminating in a major street festival organised with Singapore River One. Running from late February to mid-March, the programme introduces “The Guinness Hangout”...
Hong Kong – Minor Food, a subsidiary of Thailand’s Minor International, is said to be considering a Hong Kong initial public offering (IPO) by the end of 2026, aiming to leverage the city’s deep capital markets and broaden its pool of potential investors. According to the Bangkok Post, Minor International’s...
The new mandate will see PHD managing media planning and buying across the expanded markets. Regional coordination will be led from PHD’s Singapore hub, located in Singapore, under business director Rahul Mehndiratta.
“The Blessing” follows last year’s film, “The Wish,” bringing back the same characters and cast but shifting focus to sibling relationships and the emotional responsibilities of caring for an aging, unwell parent.
Sydney, Australia – Optus has unveiled a new brand campaign in partnership with the Sydney Gay and Lesbian Mardi Gras 2026, rolling out a film series and interactive map experience aimed at spotlighting personal journeys within the LGBTQIA+ community. Developed in collaboration with creative agency Apparent,...
The initiative is supported by films accompanying the launch, directed by Matt Devine (launch film) and Scott Stirling (behind-the-scenes), and produced by Revolver.
United States – The Salvation Army has launched “Thrift Score”, described as the world’s first digital thrift store on Roblox, aiming to introduce its thrift brand to younger audiences through an interactive virtual experience. Created by BarkleyOKRP in partnership with The Gang, the digital environment...
While recognising that LinkedIn cannot resolve every workplace challenge, the campaign positions the platform as a network that supports users in growing their careers or businesses.
Bangkok, Thailand – The KFC Foundation Thailand has launched a new awareness initiative under its ongoing “Bucket Search” programme, aimed at addressing the issue of out-of-school youth in the country. The latest campaign, titled “The Missing Figure: Student Sanders”, introduces a collectible art toy...
