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Category: Marketing

ASCI level of trust advertisements
Ads on traditional media still most trusted by Indian consumers, finds study
Posted on December 4, 2020
by MARKETECH APAC
A study commissioned by India's ad regulatories found that Indian consumers still exhibit high trust towards ads on traditional media.
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Levi-Bitmoji-Avatar
Avatars’ wardrobe on Bitmoji, Snapchat gets upgrade with new Levi’s tie-up
Posted on December 4, 2020
by Teddy Cambosa
Bitmoji users can now up their digital fashion ante with avatar fashion, in collaboration with Levi, and for use on Snapchat.
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Burger-King-Indonesia-Differently-Abled
Burger King Indonesia’s new social campaign puts focus to hiring differently-abled people
Posted on December 3, 2020
by Teddy Cambosa
The new campaign of Burger King Indonesia is a retrospect for companies in the F&B industry to be more inclusive to differently-abled people who can be hired as workers.
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Singtel Seniors short film
Singtel’s new short film casts light on seniors’ digital journey amid COVID lockdown
Posted on December 3, 2020
by MARKETECH APAC
Singtel's latest short film takes a peek at the little struggles and successes of the tech-challenged seniors amid the virus lockdown.
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Malaysia Airlines Trips and Tours
Malaysia Airlines launches ‘Trips and Tours’ feature on booking platform
Posted on December 3, 2020
by Teddy Cambosa
"Trips and Tours" is the latest offering from Malaysia Airlines that features more than 40,000 tourist destinations and activities.
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Kogan.com-Consumer-brand
Aussie consumer brand Kogan.com acquires NZ online retailer to bolster offerings
Posted on December 3, 2020
by Teddy Cambosa
Consumer brand Kogan.com has acquired NZ-based online retailer Mighty Ape in bolstering market growth and offerings in ANZ.
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Gen Z traveling
Study shows Gen Zs in APAC are itching to travel with friends amid new normal
Posted on December 3, 2020
by MARKETECH APAC
A new survey by travel and booking platform Klook revealed that Gen Zs are raring to resume travel to be able to socially reconnect.
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Singaporean Consumer Behavior
2020’s a year of brand switch for SG consumers, new research shows
Posted on December 2, 2020
by Teddy Cambosa
The current year has proved a consumer behavior shift amongst Singaporeans by brand switching, new data from Qualtrics shows.
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One Faber Group Hashmeta Partnership
SG’s One Faber Group renews marketing partnership with Hashmeta
Posted on December 2, 2020
by Teddy Cambosa
Leisure operator One Faber Group is renewing the marketing partnership of digital marketing agency Hashmeta.
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MARKETECH EXPERT UP CLOSE_DREAMSKINGDOMS
Founder of MY integrated creative agency DreamsKingdoms aims to 'groom 100 SMEs into an international brand'
Posted on December 2, 2020
by MARKETECH APAC
For the pilot episode of MARKETECH EXPERT UP CLOSE, we sat down with Yens Chong, the founder of Malaysia's integrated creative agency DreamsKingdoms.
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