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Category: Marketing

AdColony-Mobile-Shopping-Survey
Mobile shopping is this year’s festive trend for APAC consumers: survey
Posted on December 11, 2020
by Teddy Cambosa
Mobile advertising AdColony has released a new survey, detailing consumer behavior on mobile shopping across the Asia Pacific region.
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Jennifer Smith Brightcove CMO
Tech CMO veteran takes helm of Brightcove
Posted on December 11, 2020
by MARKETECH APAC
Global video solutions Brightcove has unveiled CMO veteran Jennifer Smith as its new chief of marketing.
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IKEA Catalog 1
After 70 years, IKEA drops iconic catalog
Posted on December 10, 2020
by MARKETECH APAC
In line with its ongoing digital transformation, the furniture brand has decided to retire its iconic print product catalog.
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OMG CEO Thailand
Omnicom Media Group elevates Rochelle Chhaya to CEO of Thailand arm
Posted on December 9, 2020
by MARKETECH APAC
Rochelle Chhaya is previously the COO for the APAC division of OMG-owned marketing agency OMD.
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Marvel Virtual Run
MARVEL invites SEA fans for its first-ever virtual run
Posted on December 9, 2020
by Teddy Cambosa
Media franchise MARVEL is inviting fans across the Southeast Asia region to participate in this year's new virtual race.
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Furry's Kitchen Ogilvy
This dog food brand’s latest promo stunt involves three-course meal – for humans
Posted on December 9, 2020
by MARKETECH APAC
Priding itself in delivering human-grade dog food, Furry's Kitchen in Singapore secretly called out influencers to put its products to the ultimate taste test.
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Tiger Beer Ad Campaign
Tiger Beer unveils new campaign, packaging centered on ‘opportunity amid adversity’
Posted on December 9, 2020
by Teddy Cambosa
The Tiger Beer brand has launched a new initiative campaign, with a new ad centered on the aspect of opportunities despite hardships.
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Spikes Asia
Spikes Asia reveals full list of juries
Posted on December 7, 2020
by MARKETECH APAC
Spikes Asia Awards, one of the most prestigious recognition authorities in creative communications, has unveiled its list of 86 jurors hailing from across APAC.
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Bastion Brands Boost Initiative
This healthcare-focused Aussie marketing agency is offering pro-bono branding boost
Posted on December 7, 2020
by MARKETECH APAC
Bastion Brands in Australia has launched a "shark tank" style program, where a winner gets AU$25K worth of marketing and branding support.
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Dole-Childhood-Hunger
Childhood hunger is retrospect for Dole’s new social initiative
Posted on December 4, 2020
by Teddy Cambosa
Food company Dole is launching a new social campaign in raising awareness on childhood hunger and combatting the global hunger crisis.
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