Singapore – “Turning adversity into opportunity” is the latest stunt of Tiger Beer’s newest campaign and packaging that launches globally next year.
The campaign, titled “Yet Here I Am” narrates the story of how the Tiger Beer brand established its brand presence in Asia, despite difficulties in growing key ingredients such as barley and hops.
“The world has never been so volatile, and the future so fluid. Tiger is a brand born against all odds as 88 years ago, it was inconceivable that we could brew beer in a tropical climate. And yet, here we are. The video captures the spirit of resilience that the world needs so much of today,” said Sean O’Donnell, global brand director for Tiger.
O’Donnell added, “In April, we turned that spirit into action with our #SupportOurStreets initiative, which helped F&B businesses in Southeast Asia cope with the stay-home measures. Together, we showed the world that despite unforeseen hurdles, yet here we are, remaining resilient and full of hope.”
Meanwhile with the new packaging, an initial release is slated in Vietnam this year.