Category: Marketing
Despite COVID-19 challenges, the car dealership market has been active in Malaysia, Indonesia and Thailand, new survey from Carsome shows.
Rachel Ooi is the newest CXM chief growth officer for dentsu in its operations in APAC.
Financial service RHB Bank has released a tear-jerking ad in line with the upcoming Chinese New Year (CNY) festivities.
To create a 1940s feel among audiences, OMD breathed life into antiquated broadsheets.
Kingdom Digital put a different meaning to relationship building, going out of its way to publish over 300 digital thank you cards.
Wanting to make your travel impactful? Marriott International's new campaign makes travel more socially impactful to the places you visit.
With shoppable content, brands gain leverage via its direct path to purchase.
One of the programs challenges brands to hit a gross merchandise value in exchange for exclusive benefits.
Meet Blood Buddy, Singapore Red Cross' (SRC) revamped mascot, which entails a broader appeal to the younger generation.
He is former general manager of MSL, the PR and digital agency of Publicis Group in Vietnam.
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