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Category: Marketing

Celcom-Merdeka-Campaign
Celcom encourages Malaysians to embrace ‘happiness’ in new campaign for Independence Day
Posted on August 31, 2022
by Kathleen Murata
Celcom also aims to honour all cultures from East to West Malaysia by celebrating both Merdeka & Malaysia Day.
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MARKETECH APAC’s What’s NEXT returns with a 4-month long festival of insights sharing
MARKETECH APAC’s What’s NEXT returns with a 4-month long festival of insights sharing
Posted on August 30, 2022
by Joven Barcenas
MARKETECH APAC's What's NEXT returns this year with a stronger push to bring the industry together through a variety of knowledge-sharing activities.
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This McDonald’s Indonesia ad is for those who have ‘travel in their mind’
This McDonald’s Indonesia ad is for those who have ‘travel in their mind’
Posted on August 30, 2022
by Teddy Cambosa
The McDonald's Indonesia campaign is directed by Kiran Koshy of Directors Think Tank in Malaysia. 
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Blockceler8-Uniquecorn-Strategies-Irene-Manansala
Uniquecorn Strategies launches new Web3 marketing arm, elevates Irene Manansala as new associate director
Posted on August 30, 2022
by Kathleen Murata
It employs engaging long-term marketing practices to bring cryptocurrency and blockchain technology to the forefront.
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TBWA\Asia announces reshuffled leadership in Singapore
TBWA\Asia announces reshuffled leadership in Singapore
Posted on August 30, 2022
by MARKETECH APAC
Former MD of TBWA\Singapore is named president as CEO Ara Hampartsoumian steps down.
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Great-Eastern-New-Brand-Positioning
Great Eastern unveils new brand positioning, launches new regional brand film
Posted on August 30, 2022
by Kathleen Murata
Great Eastern has unveiled a new campaign and film featuring consumers across SEA going about the unique pursuit of their own ‘greatness’.
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Flash Coffee appoints Bjoern Seeber as director of operations in APAC
Flash Coffee appoints Bjoern Seeber as director of operations in APAC
Posted on August 26, 2022
by Teddy Cambosa
Seeber will be overlooking directives from demand planning and procurement to retail operations across all markets at Flash Coffee.
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Grand Hyatt Singapore to upgrade its facilities, to go on temporary closure
Grand Hyatt Singapore to upgrade facilities, scheduled for temporary closure
Posted on August 26, 2022
by MARKETECH APAC
Grand Hyatt in the Lion City has already jumpstarted its upgrading efforts in a number of its amenities.
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Singaporean travellers want high-tech, low-touch hotel stays
Singaporean travellers want high-tech, low-touch hotel stays
Posted on August 26, 2022
by Teddy Cambosa
The research notes that 80% of people in Singapore want hotels to offer tech that minimises contact with staff and other guests.
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Ex-Havas chief’s marketing firm, Avyan, launches in the Philippines
Posted on August 25, 2022
by MARKETECH APAC
Integrated digital and marketing agency, Avyan, founded by industry veteran Vishnu Mohan, has officially launched in the Philippines.
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