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Category: Marketing

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Publicis Groupe names Amit Misra as new CEO for MSL SEA
Posted on February 16, 2022
by Jean Cabico
As MSL's new CEO for SEA, Amit Misra will be working to drive Publicis Groupe’s Power of One solution in SEA markets.
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Tom Hoskins appointed as BMF’s creative director
Tom Hoskins appointed as BMF’s creative director
Posted on February 16, 2022
by Teddy Cambosa
BMF's appointment of Tom Hoskins is built upon the agency's recent appointments in the senior leadership last November.
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What’s NEXT: How the ride-hailing industry shifted gears to meet market demand
What’s NEXT: How the ride-hailing industry shifted gears to meet market demand
Posted on February 15, 2022
by MARKETECH APAC
Ride-hailing was on a booming status even pre-pandemic, and come the health crisis, its value even surged, with a window to bring new offerings opening up in the market.
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Telco MyRepublic unveils new logo in line with decade anniversary
Telco MyRepublic unveils new logo in line with decade anniversary
Posted on February 15, 2022
by Teddy Cambosa
The new logo is also in line with their brand revamp last year to be more relatable to their growing consumer base.
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What’s NEXT: Welcome the age of reimagination
What’s NEXT: Welcome the age of reimagination
Posted on February 15, 2022
by MARKETECH APAC
Virtual events are here to stay and event tech and marketers must work hand in hand to reimagine events in 2022.
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HSBC’s PayMe takes CNY tradition of red envelopes a step more modern
HSBC’s PayMe takes CNY tradition of red envelopes a step more modern
Posted on February 15, 2022
by Teddy Cambosa
The campaign by HSBC for PayMe is a modern twist of the red envelope tradition in CNY--only more modern and gamified.
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What’s NEXT: 2022 will see the evolution of corporate purpose
What’s NEXT: 2022 will see the evolution of corporate purpose
Posted on February 15, 2022
by MARKETECH APAC
Consumers are becoming more conscious about their impact to society and they want brands that are aligned to their values.
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Globe’s Valentine’s Day campaign a cuddly tribute to pets
Globe’s Valentine’s Day campaign a cuddly tribute to pets
Posted on February 15, 2022
by Teddy Cambosa
This Valentine's Day campaign by Globe shows that we must also love our pets, and is a call for animal welfare in the country.
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Clemenger BBDO retains BMW’s creative account in ANZ
Clemenger BBDO retains BMW’s creative account in ANZ
Posted on February 15, 2022
by Teddy Cambosa
Clemenger BBDO has been the creative agency of the BMW Group in Australia and New Zealand since 2018.
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Marcelle-Gomez-iProspect-Sydney
iProspect Sydney elevates Marcelle Gomez as new MD
Posted on February 15, 2022
by Jean Cabico
Marcelle Gomez brings with her over 20 years of experience in various leadership roles across planning, account management, and investment.
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