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Category: Marketing

Tinder taps Mean Girls actor Jonathan Bennett in latest awareness campaign against financial scams, toxic behaviour
Tinder taps Mean Girls actor Jonathan Bennett in latest awareness campaign against financial scams, toxic behaviour
Posted on October 3, 2023
by Teddy Cambosa
In the campaign, Bennett reminds audiences to be aware of how the people you meet through the app can sometimes be romance scammers and toxic manipulators, portraying examples such as ‘love-bombers’, ‘money seekers’, and ‘posturers’. 
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FCB SHOUT announces strategic appointments to creative, brand management, operational talent roster
Posted on October 3, 2023
by Teddy Cambosa
FCB SHOUT recently made important strategic hires and promotions in its operations, creative, and brand management divisions, which took effect in September 2023.
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Maybank Singapore appoints Arena Media Singapore as media agency of record
Maybank Singapore appoints Arena Media Singapore as media agency of record
Posted on October 3, 2023
by Teddy Cambosa
Following the appointment, Arena Media Singapore will be spearheading Maybank Singapore’s integrated and digital media planning and buying strategies, aiming to enhance brand presence and facilitate meaningful consumer engagement.
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Meetsocial expands digital marketing expertise in SEA, to launch new office in Singapore
Posted on October 2, 2023
by Aliza Carmona
Advertising agency Meetsocial announced the expansion of its digital marketing solutions expertise in Southeast Asia with the opening of its first international full-service office in Singapore.
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Fintech firms dominate 2023 list of top start-up companies in Singapore: report
Posted on September 29, 2023
by Aliza Carmona
Eight start-up companies in fintech or fintech-related businesses occupied the spot in the latest ‘2023 LinkedIn Top 10 Singapore Startups List’, showing the rising trend of fintech firms in the country.
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Viddsee co-founder Derek Tan steps down from executive role
Viddsee co-founder Derek Tan steps down from executive role
Posted on September 29, 2023
by Teddy Cambosa
Despite stepping down from his executive role, Tan will continue leading Viddsee's future with his tenure and experience from his previous role, guiding the company strategically as a non-executive director.
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Epic Games lays off 16% of workforce
Epic Games lays off 16% of workforce
Posted on September 29, 2023
by Teddy Cambosa
In a letter sent out by Tim Sweeney, chief executive officer at Epic Games to employees, the company is aiming at cutting costs without breaking development or their core lines of businesses so that they can continue to focus on their plans.
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Singapore witnesses growing AI-driven job market: report
Singapore witnesses growing AI-driven job market: report
Posted on September 29, 2023
by Teddy Cambosa
The data also noted that Singapore job postings fell 1.9% in August compared with a month earlier - the tenth consecutive monthly decline - which left postings almost 20% lower than a year ago. 
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Nativex named official marketing agent for Baidu
Posted on September 29, 2023
by Teddy Cambosa
With Nativex's integration, Baidu's advertising platform will have access to a higher level of innovation from a global marketing authority. Nativex is in a good position to take full advantage of its progress in global localization. Nativex is offering assistance by leveraging their capabilities in...
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LG reminds everyone to embrace optimism in new ‘Life’s Good’ global campaign
Posted on September 29, 2023
by Aliza Carmona
Multinational electronic company LG Electronics (LG) has launched its latest motivational brand film that highlights the importance of optimism to communicate the true meaning of the brand’s ‘Life’s Good’ message.
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