Category: Marketing
Soh will report to Tyler Vaught, global head of influencer marketing at Edelman while Murphy will report to Joe Kingsbury, global chair of B2B marketing at Edelman.
Club Med, the global in all-inclusive vacations at beach and mountain resorts, announced today its renewal of partnership to GoPro, the action camera designed for capturing and sharing global adventures. The GoPro Trident Crew is a strategic partnership that brings together a group of creative content...
The campaign has enlisted four popular Vtubers, Mya, Rumi Ikisaragi, Tsukishima Cross and Hasuki Aoi, all creators of engaging video content for the teen target audience.
Colgate launches #FreeYourSmile campaign to take initiative against smile shaming on World Smile Day
This initiative is important because of the benefits that smiles provide to society's health, mental well-being, and social cohesion. The region-wide campaign marks the start of Colgate's efforts to address this complex issue for society and promote tangible positive changes.
The Southeast Asian markets Malaysia and the Philippines are seen to have its retail sector thrive with 63% and 45% in retail growth, while Singapore reports a -2% decline, new data from foundit has revealed
MullenLowe TREYNA is celebrating its 45th anniversary and announces the key promotions across the board.
Advertising holding company Omnicom has announced the promotions of Alex Lubar as new global CEO of DDB Worldwide and Glen Lomas as global president and chief operating officer of DDB Worldwide.
Conceptualised alongside VaynerMedia, the game takes cues from the likes of ‘Wipeout’ and ‘Takeshi’s Castle’, the brand game show showcases challenges such as the ‘Watermelon Ski’, where contestants, including ‘Dom Littrich’ of ‘Inspired Unemployed’ fame, attempt to slide as far as they can down the...
Around 61.8% of platform workers enjoy platform work, but a staggering 81.4% of them agree that they should be treated with more respect, a survey by DPIA revealed.
Data given by AVIA and Mileu Insight suggested that amongst Indonesians, UGC and social media content garners more attention in audience engagement and advertising, but premium OTT has the best content according to 75% of respondents.
