Category: Marketing
The Central Narcotics Bureau (CNB) has unveiled real stories of drug abuse in its latest campaign with Edelman Singapore.
India – Men’s fashion and lifestyle brand Snitch has partnered with creative agency Verve Media to unveil a dynamic, story-led film series that spotlights the spontaneity and style of today’s modern man. Titled ‘Last Minute? Snitch It’, the three-part campaign, explores everyday scenarios that demand...
Shoppable videos have emerged as one of the highest converting advertising formats in Southeast Asia (SEA), according to a report from BPaaS company AnyMind Group.
Japan – Dentsu Inc. and Dentsu Anime Solutions Inc. have launched a new global brand, “dentsu anime solutions (das),” aimed at driving the overseas expansion and commercial growth of Japanese anime content. The newly introduced ‘das’ brand is set to support the global growth of Japan’s anime industry...
In total, APAC is bringing a total of 118 Lions back home, a significant increase from 93 from Cannes Lions 2024, but still falling short of Cannes Lions 2023’s 123. India brought the most Lions home at 32, followed by Australia (28), New Zealand (18), Japan (13), and Singapore (12).
Nine has announced a major strategic realignment of its streaming and broadcast division, revealing a new leadership structure and operational framework aimed at driving growth, accelerating innovation, and strengthening its market position across free-to-air and subscription platforms.
Hong Kong – Lacoste has teamed up with digital experience agency CONTEN.T and its flagship IP, SUPERFAN — an action-based consumer engagement platform — to strengthen its brand identity and deepen fan connections across the Asia-Pacific region. Under the partnership, CONTEN.T will lead Lacoste’s gamified...
Setting foot in the Philippines, Mutant aims to bring its strategic, creative, and results-driven communications approach to the market.
The move transitions Hyundai from a distributor-led model—previously managed by Sime Motors—to a principal-led operation, reinforcing its long-term commitment to the Malaysian market.
Singapore – Aleph, a global digital expert in media, payments, and education, has officially rebranded its online advertising arm, MediaDonuts by Aleph, to ‘Aleph’ in a move to consolidate operations and deepen its presence across the APAC region. The rebranding follows Aleph’s acquisition of Entravision’s...
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