Category: Marketing
Singapore — Circles.Life has unveiled ‘Circo,’ a new brand mascot designed to embody the bold, unconventional Singaporean lifestyle of maximizing value in everyday life, as part of its newly launched “Live Unhinged” campaign. Through “Live Unhinged,” Circles.Life aims to connect with a generation that...
India — The Indian Cancer Society (ICS) launched a new awareness campaign for World No Tobacco Day, using a mix of emotional and rational messaging to encourage smokers to reconsider the impact of tobacco use. Created by brand adoption agency Sideways, the campaign departs from the usual scary, graphic...
![[Market Expansion] VinPearl x PH](https://marketech-apac.com/wp-content/uploads/2026/06/Market-Expansion-VinPearl-x-PH.png)
Manila, Philippines – Vinpearl is stepping up its Southeast Asia expansion strategy with a fresh slate of partnerships in the Philippines, as Vietnam’s tourism giants compete harder for regional travellers, MICE demand, and digital travel bookings. The hospitality and leisure group has signed memorandums...
Indonesia – Sasa Santan, the coconut milk brand under PT Sasa Inti, has launched a new Idul Adha campaign that reinforces its presence in festive cooking traditions centred on qurban dishes such as gulai kambing (Indonesian goat meat curry). The campaign builds on the brand’s ongoing collaboration with...
New Delhi, India — Tupperware has appointed Ankur Damani as the Commercial Director for India as the brand aims to strengthen its commercial capabilities and accelerate its omnichannel expansion strategy across the market. In his new role, Damani will lead Tupperware’s India business, with responsibility...
Indonesia – Mastercard has launched its ‘Artist Accelerator SEA’ programme in partnership with TikTok’s SoundOn, bringing its global music talent development platform to Southeast Asia for the first time through Indonesia and Thailand. The programme aims to support emerging artists in the two markets...
![[Launch] Google Virtual Shopping Room](https://marketech-apac.com/wp-content/uploads/2026/06/Launch-Google-Virtual-Shopping-Room.png)
Singapore – Google is expanding its generative AI shopping push in Southeast Asia with the launch of its virtual try-on feature in Singapore, as online platforms race to make digital retail more immersive and conversion-driven. Rolling out over the coming weeks, the AI-powered Try On tool allows users...
Australia — Australia Post is strengthening its marketing capabilities through a new media agency of record, Accenture Song, as the organisation looks to leverage artificial intelligence (AI), data and technology to deliver more effective communications and marketing performance. Under the new agreement,...
Hong Kong – Fashion Walk has launched a neighbourhood-wide marketing initiative titled “Paterson Vibe”, bringing together local and international brands in Causeway Bay’s Paterson Street through a series of experiential activations running over several weeks from late May 2026. Positioned as a...
![[Brand Refresh] Dominos x Unbox Your Cravings](https://marketech-apac.com/wp-content/uploads/2026/06/Brand-Refresh-Dominos-x-Unbox-Your-Cravings.jpg)
Singapore – Domino’s Pizza Singapore has unveiled a refreshed brand identity and new regional platform, “Unbox Your Cravings”, as the pizza chain looks to sharpen its relevance among younger consumers and reposition itself around everyday indulgence. The refresh introduces a bolder visual system across...
![[Statement] AirAsia Ph June 4 2026](https://marketech-apac.com/wp-content/uploads/2026/06/Statement-AirAsia-Ph-June-4-2026.jpg)