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Marketing

Dentsu Creative Singapore launches new virtual identity offering

Teddy Cambosa | Aug 5, 2022-3

Dentsu VI, virtual identities can power true brand intimacy across a wide range of brand experiences, bringing a face and personality to e-commerce destinations.

dentsu Hong Kong names Nathan Petralia as MD of Merkle

Shaina Teope | Aug 4, 2022-3

Petralia first joined Isobar Commerce Hong Kong in 2018.

Lim Chu Chong appointed as DBS Indonesia’s new president director

Teddy Cambosa | Aug 4, 2022-3

Lim Chu Chong has over 25 years of experience in institutional, SME and consumer banking, and previously served in DBS Indonesia as commissioner.

HSBC launches film experience ‘HSBC Futureverse’ in Singapore

Jean Cabico | Aug 4, 2022-3

The ‘HSBC Futureverse’ by HSBC Singapore is a film experience and technology engine that can generate almost six million possible futures.

Edelman’s gov’t relations arm EGA names Peter Fraser as new senior advisor, head of Australia

Jean Cabico | Aug 4, 2022-3

Peter Fraser brings to EGA a strong background in policy formulation and delivery in both economic and social policy portfolios.

Wunderman Thompson HK announces key appointments in creative, strategic leadership

Teddy Cambosa | Aug 4, 2022-3

Wunderman Thompson HK welcomes its new hired to boost the creative and strategic offering of the agency.

Consumer expectations are changing: Are marketers keeping up?

Miles Toolin | Aug 4, 2022-3

There is an ongoing erosion of trust amongst consumers. Find out if your brand is at risk of such dampening confidence and know what to do about it.

PepsiCo appoints Publicis Media as media partner in SEA

Teddy Cambosa | Aug 4, 2022-3

As part of the PepsiCo mandate, Publicis Media has created PLUS+, a bespoke business solution.

IPG’s Kinesso/Matterkind unveils new leadership team for Australia

Jean Cabico | Aug 4, 2022-3

The new Matterkind/Kinesso leadership team for Australia seeks to offer their clients a truly world-class end-to-end business solutions.

Ex-Desaru Melissa Sandhu joins Prince Court as head of sales, marketing

Teddy Cambosa | Aug 3, 2022-3

Melissa Sandhu said that in her new role at Prince Court, she will be bridging the company’s business goals with the elevation of its hospital experience and clinical excellence.