Marketing

iNova Pharmaceuticals partners with The Teeth to launch new regional campaign for ‘Difflam’

Jean Cabico | Jul 23, 2021-3

iNova has released a new campaign for 'Difflam', in an aim to position the brand's lozenges as a trusted solution for sore throat.

Why branding is important for performance

Charlotte Ward | Jul 23, 2021-3

Branding may not be the strategy to bring immediate results but the strategic development of it surely determines a business' longevity.

Colgate Thailand inspires locals ‘to keep a resilient smile’ in new campaign

Jean Cabico | Jul 23, 2021-3

Colgate Thailand's latest ‘#YimsuGeneration’ campaign aims to empower Thailand’s generation of today to embrace 'resilient smiles'.

Special Olympics Asia Pacific launches ‘virtual activation’ campaign to promote inclusion among youth

Jean Cabico | Jul 22, 2021-3

Non-profit sports organization Special Olympics Asia Pacific has launched a new campaign called ‘#WalkforInclusion’.

New insights unveil rising trend of ‘finfluencers’ among female Aussie millenials

Teddy Cambosa | Jul 22, 2021-3

Latest data from HypeAuditor shows how the finance influencer space in Australia is steadily growing, thanks to a large female millenial following.

ON PURPOSE rolls out third edition of pro-bono initiative, ‘The Purpose Project’

Jean Cabico | Jul 22, 2021-3

ON PURPOSE's ‘The Purpose Project’ is an effort to help NGOs to build their communications capabilities via voluntary work.

dentsu MY unveils advertising veteran Kunal Roy as CEO of Creative line of service

Shaina Teope | Jul 22, 2021-3

dentsu malaysia has finally announced its CEO for the Creative line of business, following the restructuring of the bigger dentsu network.

Nunn Media Sydney announces appointment for newly created role digital director

Jean Cabico | Jul 22, 2021-3

Jennifer Olmi has been appointed by Australia's independent media agency Nunn Media to be the new digital director for its Sydney office.

Bangladesh seeks global rep of capital market and has just issued a tender to find eligible marketers

Shaina Teope | Jul 21, 2021-3

The contract involves a 16-month long campaign with one of the leading financial news and content platforms globally.

Sony Music JP launches large-scale VTuber project, on hunt for new talents

Teddy Cambosa | Jul 21, 2021-3

Sony Music's latest project involves a search for 50 new VTuber talents for their virtual entertainment project.