Marketing

Homescapes, Gardenscapes ads banned by ASA for misrepresentation

Shaina Teope | Oct 19, 2020

The UK authority rules that the ads breached its code, appearing as "misleading" and "exaggerated."

Havas establishes dedicated customer experience network

Shaina Teope | Oct 16, 2020

Different global and local agency groups in the domain of digital creatives and customer engagement will be brought together in one roof.

The plus in Singapore Airlines’ new app Kris+ to mean more rewards, discounts

Carlo Aquino | Oct 15, 2020

SIA has rolled out Kris+, an all-new app that brings payment, lifestyle, and rewards services together in one platform for its customers.

Mobile ad platform AdColony names new marketing director for APAC

Shaina Teope | Oct 15, 2020

Adrian Watkins was the former chief strategy officer of parenting media site theAsianparent.

Popeyes Philippines debuts U.S. Spicy Chicken Sandwich on GrabFood

Sofia Tan | Oct 15, 2020

Popeyes Louisiana Kitchen in the Philippines is adding a new item - US. Spicy Chicken Sandwich - to its menu.

Universal Music Group announces former Warner Music exec as new MD, Head of Live

Carlo Aquino | Oct 14, 2020

Former Warner Music Singapore MD Simon Jerome Nasser has been appointed to the position of managing director and head of live for Southeast Asia.

Local, global brands in Philippines launch campaign against COVID-19

Sofia Tan | Oct 14, 2020

Private sector launch campaign against COVID-19 called Ingat Angat Tayong Lahat to help restart the economy amidst pandemic.

MullenLowe Philippines rebrands as MullenLowe Treyna

Sofia Tan | Oct 13, 2020

MullenLowe Philippines has announced that it has rebranded as MullenLowe Treyna after local shareholder buyout.

Fire protection builder Promat Malaysia changes name to Etex

Shaina Teope | Oct 12, 2020

Fire protection system manufacturer Promat Malaysia has changed its name to Etex to unify its corporate branding.

Jollibee Group brings dim sum restaurant brand Tim Ho Wan to China

Shaina Teope | Oct 12, 2020

Company behind Philippine's fast food chain Jollibee has taken dim sum restaurant Tim Ho Wan to China.