Category: Marketing
Singapore — Maybank Singapore has launched a four-month activation across Singapore’s Circle Line in partnership with Stellar Ace, extending its ‘Served Your Way’ campaign to one of the country’s busiest transport networks. Running from July 2026, the activation is designed to create an immersive commuter...
Hong Kong – Ahead of the Hong Kong Football Festival 2026, DBS Hong Kong has partnered with the Tung Wah Group of Hospitals (TWGHs) to bring an interactive football programme to children, promoting sports participation and community engagement. The initiative comes as Hong Kong prepares to host the Hong...
Jakarta, Indonesia — IKEA Indonesia has appointed H+/i-dac Indonesia as its media agency of record following a competitive regional pitch, as the retailer looks to strengthen customer engagement and accelerate growth through more data-driven media strategies. Under the two-year mandate, i-dac Indonesia,...
Taipei, Taiwan – MineShine, Taiwan’s leading ready-to-drink (RTD) tea brand, has launched a multi-channel campaign for the country’s 2026 graduation season, using analogue experiences and on-campus activations to engage Gen Z consumers and strengthen brand relevance. Built around the creative...
Malaysia – GrowthOps Asia and Standard Chartered Bank (Hong Kong) were announced as the Grand Prix winners at the recently concluded Content Marketing Awards Asia Pacific (CMAA) 2026, taking home top honours in the Agency and Brand of the Year categories, respectively. MARKETECH APAC’s Content...
Singapore — Nearly three in four Gen Z travellers across Asia plan to take between one and six trips each year, signalling a shift in how banks, airlines, and loyalty providers need to design travel rewards as younger consumers increasingly expect seamless and experience-led journeys. Agoda’s 2026 Travel...
Australia — ANZ has appointed Sian Chadwick as its Chief Marketing Officer (CMO), expanding her leadership responsibilities as the bank looks to strengthen its group-wide marketing strategy, brand performance, and customer engagement. Effective immediately, Chadwick will continue in her existing role...
![[Creative Work] Changi x Taste of Asia](https://marketech-apac.com/wp-content/uploads/2026/07/Creative-Work-Changi-x-Taste-of-Asia.webp)
Singapore – Changi Airport is encouraging Australian and New Zealand travellers to venture beyond familiar tourist hotspots with the latest edition of its ‘A Taste of Asia’ campaign, showcasing food, culture and adventure experiences across emerging Southeast Asian destinations. Developed...
New Delhi, India — Havas Media Network India has appointed Sparsh Ganguli as its new Head of Trading, reinforcing its leadership team as it strengthens media trading capabilities, strategic partnerships, and commercial excellence to drive greater value for clients. Based in Mumbai, Ganguli will report...
![[Campaign] McDo PH x Chip](https://marketech-apac.com/wp-content/uploads/2026/07/Campaign-McDo-PH-x-Chip-.webp)
Manila, Philippines – McDonald’s Philippines is putting the spotlight on the human side of its iconic World Famous Fries in its latest campaign, introducing an AI pop star named Chip to explore why some experiences remain beyond technology’s reach. Created with Leo Manila, the campaign, “AI...
