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Category: Marketing

jasa marga dentsu indonesia wakeupads
Jasa Marga, Dentsu Creative Indonesia reinvent lullabies as lifesaving road safety alerts with ‘WAKEUPADS’
Posted on March 18, 2025
by Aliza Carmona
Indonesia – Jasa Marga, one of Indonesia’s highway operators, has partnered with Dentsu Creative Indonesia to address the risk of microsleep-related road accidents, a major factor in 80% of toll road crashes. This danger is particularly high on the 1,167 km Trans Java Toll Road, where long stretches...
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Starbucks Philippines spotlights female artists in new campaign for International Women’s Month
Starbucks Philippines spotlights female artists in new campaign for International Women’s Month
Posted on March 18, 2025
by Fatima Baduria
Philippines – Starbucks Philippines is placing female artists in the limelight in its latest campaign for International Women’s Month. Featuring Filipino female artists behind its store artworks, Starbucks is releasing ‘#StrongLikeCoffee Conversations’ held at its Abad Santos Tondo Community Store. The...
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Ogilvy One APAC promotes Jason Davey, Genevieve Tan to key leadership roles
Ogilvy One APAC promotes Jason Davey, Genevieve Tan to key leadership roles
Posted on March 18, 2025
by Teddy Cambosa
These promotions reinforce Ogilvy One’s commitment to client value, operational efficiency, and business impact, positioning the company for its next phase of growth.
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Healthcare marketing agency Klick Health acquires SG operations of Ward6
Healthcare marketing agency Klick Health acquires SG operations of Ward6
Posted on March 18, 2025
by Fatima Baduria
Klick Health, an independent healthcare marketing agency, has acquired the Singapore operations of creative healthcare agency Ward6. 
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Shiseido Mirror main
SHISEIDO Hong Kong highlights strength and vitality in new brand campaign featuring boy group MIRROR
Posted on March 18, 2025
by Aliza Carmona
Hong Kong – Japanese beauty brand SHISEIDO has launched a new branding campaign in Hong Kong, highlighting resilience and strength as part of the rollout for the latest iteration of its Ultimune serum. The #FullBloomBeauty campaign, developed for the Hong Kong market, was created in collaboration with...
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Catcha Digital to acquire 60% majority stake in FrameMotion
Catcha Digital to acquire 60% majority stake in FrameMotion
Posted on March 17, 2025
by Teddy Cambosa
This strategic acquisition combines Catcha Digital’s digital advertising solutions with FrameMotion’s immersive digital marketing capabilities in producing digital content leveraging on virtual reality and augmented reality technology to augment both online and offline advertising experiences.
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Ayala Land refreshes hospitality brand, invests US$500m for hotel expansion
Ayala Land refreshes hospitality brand, invests US$500m for hotel expansion
Posted on March 17, 2025
by Fatima Baduria
Real estate firm Ayala Land has rebranded its hospitality arm, Hotels and Resorts Corporation, to Ayala Land Hospitality (ALH).
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OATSIDE appoints Trapper as media agency of record for Malaysia
OATSIDE appoints Trapper as media agency of record for Malaysia
Posted on March 17, 2025
by Teddy Cambosa
As the demand for healthier beverage alternatives continues to rise in Malaysia, OATSIDE aims to strengthen its footprint in the country by leveraging Trapper’s deep local market expertise and data-driven media strategies.
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Heckler names Steven Marolho as managing director, executive producer
Heckler names Steven Marolho as managing director, executive producer
Posted on March 17, 2025
by Fatima Baduria
Post-production house Heckler has named Steven Marolho as its managing director and executive producer.
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Agency Leadership Decoded: Kirsty Muddle on balancing her Dentsu Creative-Merkle leadership through a foundation of empowerment
Agency Leadership Decoded: Kirsty Muddle on balancing her Dentsu Creative-Merkle leadership through a foundation of empowerment
Posted on March 17, 2025
by Teddy Cambosa
For Kirsty, her leadership philosophy as both leading Dentsu Creative and Merkle in ANZ is building a foundation of authenticity, empowerment, and continuous learning. Among those key traits include leading by example, learning from failure, and setting boundaries.
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