Category: Marketing
Travel platform Klook is riding the April Fools’ tide with its ‘announcement’ of unconventional experiences.
1664, a Carlsberg Singapore premium beer, has teamed up with urban fashion brand CLOT for a new fashion line.
Inspired by Malaysians’ unwavering love for sambal pedas and the excitement surrounding Ramadan-Raya content, the campaign bucked the trend of emotional, long winded narratives, and instead took a fresh, fast-paced approach in delivering engaging, high-impact content that gets straight to the point....
India – PivotRoots, a Havas company, has been named the digital agency for Bindu Jeera Fizz, a beverage brand in South India, to enhance its digital presence and accelerate nationwide expansion. With India’s beverage market expected to grow significantly by 2025, Bindu is preparing to expand its...
Ascott Limited, the lodging business unit under CapitaLand Investment, has enhanced its loyalty programme features for members’ travel experiences.
In the Philippines, companies have fully embraced this tradition, rolling out clever and amusing April Fools’ campaigns. Here are some of the most creative and entertaining ones we spotted this year.
India – Havas Life Mumbai, the healthcare communications arm of Havas India, has appointed Dorelle Kulkarni as its new managing director to lead the agency’s strategic expansion and innovation in healthcare communications. In this role, Kulkarni will succeed Sangeeta Barde, CEO of Havas Life Mumbai,...
Japan – Hakuhodo Inc., the integrated marketing and innovation company based in Tokyo, has appointed Akihiko Imai as the new president and CEO of Hakuhodo International, effective immediately. With extensive experience in the marketing and advertising industry, Imai brings a proven track record of leadership...
Brewing company Heineken has launched a beauty cream inspired by its Heineken Silver beer in collaboration with creative agency LePub Singapore.
Hong Kong – Delivering on their promise of ‘Deliciousness without the Wait’, Pizza Hut Hong Kong has unveiled a comical new pop-up store to urge diners to skip the long queues of the city’s lunch rush. Conceptualised by Edelman Hong Kong, the ‘Pop-Up Pizza Hut’ plays on the concept of a “pop-up”...
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