Category: Marketing
Delhi, India – Havas Media Network India has been appointed as the media agency of record for Aakash Educational Services Limited (AESL) following a multi-agency pitch. The appointment will be jointly handled by PivotRoots and Arena Media, both part of the Havas Media Network India group. Under this,...
Singapore – StackAdapt has appointed Marc Langenfeld as Account Director in Singapore, as the company expands across the Asia-Pacific region. Langenfeld joins StackAdapt with more than 15 years of agency experience, having previously held senior roles at Publicis Media, Dentsu, and as head of media at...
The courses are designed to equip leaders with the tools to design smarter, more effective loyalty strategies in a rapidly evolving commercial landscape.
Bangkok, Thailand – When it comes to customer journeys across the BFSI industry in Southeast Asia, the idea of ‘walled gardens’ is now being challenged by fluid ecosystems across wallets, banks, and measurement technology platforms. Users no longer engage linearly across digital spaces; rather,...
Indonesia – Duolingo has partnered with Indonesian global pop star NIKI to launch a music-driven campaign aimed at inspiring English learning among Gen Z, transforming song lyrics into engaging, real-world language learning moments. At the heart of the campaign is Duo’s playful parody of NIKI’s hit song...
The development allows businesses operating in Malaysia to access the company’s full platform, which supports cross-border payments and financial operations.
Singapore – Fitbit’s corporate presence in Singapore is set to be dissolved, with its local entity undergoing voluntary liquidation as parent firm Google continues to absorb the fitness tracker brand into its global operations. A notice in the Government Gazette confirmed the appointment of liquidators...
More than half of those surveyed (56.8%) believe fuel prices in Malaysia are likely to rise if the war continues.
South Korea – Samsung Electronics has announced a global partnership with BTS for the upcoming ‘BTS WORLD TOUR ‘ARIRANG’’, aiming to integrate its Galaxy mobile technology into the live concert experience. The collaboration is intended to explore how mobile devices can be used to enhance audience engagement...
It is not a mere assumption to say that the Omnicom-IPG merger has changed the trajectory of the advertising landscape. To cope, some agencies have rewritten names and identities, and a few battled for independence. If one came to think that TREYNA’s rebranding last December ended there, the group has...
