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Category: Marketing

Thought Leadership of the Year: Wayne Deakin’s insight into rethinking brand experience
Thought Leadership of the Year: Wayne Deakin’s insight into rethinking brand experience
Posted on January 10, 2023
by MARKETECH APAC
Find out why the article by ad man Wayne Deakin on rethinking brand experience is our top expert insight for 2022.
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air-india
Ronit Baugh joins Air India as lead of corporate communications
Posted on January 10, 2023
by Maureen Basa
Prior to joining Air India Limited, Ronit Baugh was the head of corporate communications at airline Jet Airways.
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Wavemaker nabs Danone’s specialised nutrition business in Malaysia
Wavemaker nabs Danone’s specialised nutrition business in Malaysia
Posted on January 10, 2023
by Teddy Cambosa
This follows after the agency also scoped the global media account from the global food company last year.
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foodpanda’s anniversary celebration for Pau-Pau encourages people to ‘live like a panda’
foodpanda’s anniversary celebration for Pau-Pau encourages people to ‘live like a panda’
Posted on January 10, 2023
by Teddy Cambosa
Since his debut, Pau-Pau has received immense love from millions of people across the region and has created a positive perception in customers’ minds - making foodpanda their preference for on-demand deliveries.
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Singtel
Singtel highlights commitment to prompt, quality service in CNY film
Posted on January 9, 2023
by Maureen Basa
Titled ‘Don’t Worry, Be Hoppy!’, the sitcom-style short film featured two rival families eventually bonding over Singtel’s quick service.
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AirAsia PH’s David Viray to now head airline’s branding region-wide
AirAsia PH’s David Viray to now head airline’s branding region-wide
Posted on January 9, 2023
by MARKETECH APAC
Viray is now head of brand of AirAsia’s airline business in Malaysia and across all its Asian markets.
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Krishnan Menon named president of experience for Ogilvy Asia
Krishnan Menon named president of experience for Ogilvy Asia
Posted on January 9, 2023
by Teddy Cambosa
In his new task, he is tasked to bring together Ogilvy’s capabilities across customer engagement, commerce, CRM
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Listerine Malaysia’s CNY campaign pokes fun at proverbial family photo-taking 
Posted on January 6, 2023
by MARKETECH APAC
Listerine shows how hard it is to have everyone smiling for a photo when each member is pressing on the bad luck of the year that was.
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Amazon’s new wave of layoffs affects 18,000 employees
Amazon’s new wave of layoffs affects 18,000 employees
Posted on January 6, 2023
by Teddy Cambosa
Majority of the roles impacted will be under the company’s physical store Amazon Store, as well as from their people, experience, and technology (PXT) organisation.
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The-Works
The Works appoints customer engagement lead, strategist
Posted on January 6, 2023
by Maureen Basa
McGinness joins The Works from Oracle CX Consulting, while Henderson is elevated to strategist after joining the agency as junior strategist in 2021.
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