Company behind JobStreet appoints new CEO for Asia

Singapore - SEEK Asia, the company which runs job portals JobStreet and jobsDB, has announced that it has appointed Peter Bithos as its newest CEO. Bithos was formerly chief executive for companies Virgin Mobile Australia, Philippine’s Globe Telecom, and most recently for the now shut-down streaming service Hooq. In his...

Rolls-Royce refreshes brand identity

International marque Rolls-Royce has announced that it has taken measures to further resonate with its younger clients, specifically a revamp of its brand personality. The company said that since it has introduced its edgier Rolls-Royce car model, Black Badge in 2016, it has attracted a younger demographic of clients, with...

Revenge Shopping – the unexpected saviour of the Luxury Economy

Bricks-and-mortar has taken a nosedive in recent months all over the world, and luxury is undoubtedly one of the hardest-hit sectors. But with lockdown measures easing up, the economy is starting to show signs of recovery via ‘Revenge Shopping’, a phenomenon that sees luxury stores opening their doors to shopping-starved...

Top 10 Influencer Marketing trends to look out for

From the rise of the micro- and nano-influencers to the increasing role of artificial intelligence (AI) in ensuring brand safety and delivering data-driven insights, new influencer marketing trends continue to emerge this year. While exploring the ins and outs of influencer marketing space, we have observed the top 10 trends...

#MARKETECHMONDAYS: Jasrita Dhir, Assistant Vice President, Fortis Healthcare India

For the third episode of #MARKETECHMONDAYS, MARKETECH APAC and Blogapalooza conversed with Jasrita Dhir, one of the most coveted women marketing leaders in the healthcare sector in India. #MARKETINGMONDAYS is an interview webisode every second and fourth Mondays of each month, where we showcase inspirational marketing leaders to impart their...

Deloitte India acquires advertising, marketing analytics firm Spatial Access

India - Deloitte India has announced that it has acquired advertising and marketing advisory and analytics firm, Spatial Access to enhance the organization’s advisory capabilities on its digital marketing and customer services. The company said that the move was aimed at leveraging the firm’s knowledge-driven sector expertise. Deloitte believes that...

Malaysia telco Maxis revamps brand purpose, helps consumers to “always be ahead”

Malaysia - In conjunction with its 25th anniversary, Malaysian telecommunications company Maxis unveiled a new brand purpose, which will convey the message of bringing together the best of technologies to help people, businesses and the nation “to always be ahead” in the middle of an uncertain world. Maxis CEO Gokhan...

6 expert tips to ace social media for your online business growth

Starting an online business is becoming more of an option amid the ongoing pandemic as more people are relying on online purchases to obtain their needs. Albeit such a trend, deciding to put up a digital business can still be a tricky affair, as you’re dealing with matters that of...

OMD bags F&B Danone media business for Malaysia, Thailand

Singapore - Following a multi-agency pitch, Omnicom Media Group-owned agency OMD has successfully won F&B company Danone’s account, officially becoming its media agency for the Malaysia and Thailand business. The appointment is inked to span a three-year partnership. OMD will be charged with overseeing the media planning and buying duties...

Entropia’s Prashant Kumar appointed advisor to Malaysia adver association

Kuala Lumpur, Malaysia - Digital solutions Entropia founder and senior partner Prashant Kumar, has been appointed honorary advisor by the International Advertising Association (IAA) Malaysia at its recently held annual general meeting. Earlier this year, Kumar was awarded the IAA ‘Champion’ Compass award, having been the only honoree from the...