Category: Marketing
Alibaba Group Holding Ltd. has partnered with E-Mart Inc. to establish a joint venture, combining their South Korean e-commerce operations in a strategic move to compete more effectively in the country’s growing online retail market.
The government agency had argued that since foodpanda is Uber Eats' primary competitor, the merger would give Uber Eats unchecked market dominance, potentially leading to higher costs for both consumers and restaurants.
In an exclusive interview with MARKETECH APAC, Alvin Adriano, GIGIL’s new associate creative director, talks about how the creative billboards sprung from a simple concept and propelled Skyro’s message to unexpectedly more audiences.
After 170 years, Mondelez-owned Cadbury has lost its royal warrant, a prestigious endorsement that was first granted to the Birmingham-based chocolatier by the British royal family in 1854.
Streaming service Max has launched a content partnership with digital services provider PLDT Home to provide entertainment to more customers in the Philippines.
The new initiative enables ALL loyalty members to turn their Reward Points into fundraising to support WWF’s research protecting the Mediterranean’s precious ecosystems.
BDO Unibank, Inc. has forged a partnership with logistics provider Mober to finance its new electric vehicle trucks and promote eco-friendly logistics.
This agreement also includes increased investments in brand-building initiatives across all shared markets to enhance the House’s visibility and connection with local consumers.
Singapore Post Limited (SingPost) has terminated the employment of its group chief executive officer (GCEO), group chief financial officer (GCFO), and chief executive officer of its international business unit operations (CEO-IBU) following a probe into a whistleblowing report of breaching the company’s...
Volvo has appointed IPG Mediabrands to manage its media account across all markets outside China, covering key regions such as the U.S., U.K., Germany, Sweden, Japan, Australia, and Korea
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