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Category: Marketing

Shell MY unveils four new ‘quests’ to bring more adventures, surprises for Malaysian drivers
Shell MY unveils four new ‘quests’ to bring more adventures, surprises for Malaysian drivers
Posted on March 25, 2025
by Teddy Cambosa
Building on the success of last year’s Shell FuelSave “Kembara Lebih Jauh” campaign, this year’s adventure kicked off with a teaser trailer on 8 March, setting the stage for a series of light-hearted, family-friendly escapades that showcase both the emotional and practical benefits of Shell FuelSave...
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Fiona Huang appointed as managing director of Dentsu Creative Singapore
Fiona Huang appointed as managing director of Dentsu Creative Singapore
Posted on March 25, 2025
by Teddy Cambosa
With over 17 years of driving brand-to-business growth through award-winning creative excellence and marketing effectiveness, Fiona has consistently initiated and delivered outstanding results for new-to-market brands, local and global icons across a multitude of categories – including tourism, F&B,...
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Mandai Wildlife Group, TBWA\Singapore encourages parkgoers to choose their wildlife adventure 
Mandai Wildlife Group, TBWA\Singapore encourages parkgoers to choose their wildlife adventure 
Posted on March 25, 2025
by Fatima Baduria
Mandai Wildlife Group is calling on parkgoers to choose their wildlife adventure in its latest global campaign with creative agency TBWA\Singapore.
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Edelman elevates Bhavna Jagtiani to India CEO, Kunal Arora to lead APAC digital
Posted on March 25, 2025
by Aliza Carmona
India – Edelman has promoted Bhavna Jagtiani, formerly chief operating officer of India, to chief executive officer for its India operations. Additionally, Kunal Arora, previously managing director for India digital and APAC studio lead, has been elevated to head of digital, APAC, expanding his regional...
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Agency Leadership Decoded: JOLT’s Jason Tan on proactive tech innovation to shape marketing’s future
Agency Leadership Decoded: JOLT’s Jason Tan on proactive tech innovation to shape marketing’s future
Posted on March 25, 2025
by Fatima Baduria
In MARKETECH APAC’s latest Agency Leadership Decoded interview, Jason discusses his talent-centric leadership philosophy and his team’s tech innovation as a competitive edge in the industry.
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Mega Prime Foods expands global footprint with Dubai entry
Mega Prime Foods expands global footprint with Dubai entry
Posted on March 24, 2025
by Fatima Baduria
Mega Prime Foods Inc. (MPFI), a food and beverage manufacturing company in the Philippines, has expanded to Dubai, strengthening its global footprint.
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Samsonite India appoints Madison Media Infinity as media agency of record
Posted on March 24, 2025
by Aliza Carmona
India – Madison Media Infinity, a division of Madison World, has been appointed as the media agency of record (AOR) for Samsonite India, overseeing its traditional and digital media strategy. As part of this mandate, the agency will oversee Samsonite India’s traditional and digital media strategy,...
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Daphne Lourdes joins PayNet as director of product and partner marketing
Daphne Lourdes joins PayNet as director of product and partner marketing
Posted on March 24, 2025
by Teddy Cambosa
In a quick conversation by Daphne with MARKETECH APAC, she stated that she is eager and energised to do her part in empowering Malaysia’s digital economy.
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Listerine debunks oral hygiene myths for Filipinos in new campaign for National Oral Health Month
Listerine debunks oral hygiene myths for Filipinos in new campaign for National Oral Health Month
Posted on March 24, 2025
by Fatima Baduria
Through its ‘#CompleteMouthProtection’ campaign, Listerine is raising Filipinos’ awareness of proper oral care.
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Singapore's MDDI celebrates Hari Raya in latest music video with Hogarth
Singapore's MDDI celebrates Hari Raya in latest music video with Hogarth
Posted on March 24, 2025
by Fatima Baduria
The Ministry of Digital Development and Information has collaborated with Hogarth Worldwide for its latest music video celebrating Hari Raya.
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