Category: Marketing
ACTSTITUDE has continued its expansion in 2026, adding more than 24 new brands to its portfolio across Malaysia and Singapore, spanning sectors including beauty, retail, and food and beverage.
![[Collaboration] Coke x TDWP2](https://marketech-apac.com/wp-content/uploads/2026/04/Collaboration-Coke-x-TDWP2.jpg)
New York City – Diet Coke has launched a campaign tied to The Devil Wears Prada 2, introducing a custom accessory and short film designed to sit within the franchise’s fashion-driven universe. At the centre of the campaign is the “Canny Pack”, a silver, single-can carrier styled as a fashion accessory. ...
![[Campaign] The Art of Arrival TDWP 2](https://marketech-apac.com/wp-content/uploads/2026/04/Campaign-The-Art-of-Arrival-TDWP-2.jpg)
New York City – Mercedes-Benz has staged a cinematic luxury collaboration with The Devil Wears Prada 2, placing the Mercedes-Maybach S-Class at the centre of a global campaign titled “The Art of Arrival”. The activation positions the vehicle as the designated ride for Miranda Priestly, reframing arrival...
![[Samsung] The Devil Wears Prada 2](https://marketech-apac.com/wp-content/uploads/2026/04/Samsung-The-Devil-Wears-Prada-2.jpg)
New York City – Samsung Electronics has staged a global couture-led campaign around The Devil Wears Prada 2, positioning the Galaxy S26 Ultra as a front-row accessory within a high-fashion red carpet spectacle. At the world premiere in New York, Samsung unveiled “Runway Cam #withGalaxy”, transforming...
According to the companies, the expanded mandate was awarded after a global pitch process that lasted more than 12 months.
Titled “Who Are Ya?”, the two-minute film features a mix of football figures and entertainment personalities discussing topics related to business-to-business finance through the lens of football fandom.
![[Launch] Emotive Production](https://marketech-apac.com/wp-content/uploads/2026/04/Launch-Emotive-Production.jpg)
Sydney, Australia – Emotive has launched Emotive Productions, a new in-house production arm designed to integrate creative development and execution within a single workflow. Announced in Sydney, the move formalises a model the agency has developed over the past decade, where ideas and production are...
Indonesia — PT Matahari Department Store Tbk has rebranded its corporate entity to PT MDS Retailing Tbk, signalling a strategic shift toward becoming a multi-concept retail network. The company clarified that the change applies only at the corporate level and will not affect existing store operations,...
India – Jack Daniel’s has appointed 22feet as its integrated creative agency of record in India, following a multi-agency pitch. The mandate covers brand strategy, digital, social media, packaging, experiential and retail communications, and spans the full Jack Daniel’s portfolio, including Tennessee...
![[Launch] Miniso Friends x VN](https://marketech-apac.com/wp-content/uploads/2026/04/Launch-Miniso-Friends-x-VN.jpg)
Ho Chi Minh, Vietnam – MINISO has launched its first MINISO FRIENDS store in Ho Chi Minh City, introducing an IP-led retail format as the brand marks a decade in the Vietnamese market. Located at Van Hanh Mall, the store represents MINISO’s latest concept, built around character-driven merchandising...
![[Rebrand] DDB Group x ALAB](https://marketech-apac.com/wp-content/uploads/2026/06/Rebrand-DDB-Group-x-ALAB.jpg)