Marketing

BEST further expands its express delivery services in Southeast Asia

MARKETECH APAC | Jul 4, 2020

The company launches its technology-enabled parcel delivery services in Malaysia, Cambodia and Singapore to address rising e-commerce demand

Health communications firm SPAG opens new offices in SEA

MARKETECH APAC | Jul 4, 2020

This expansion is in response to the greater need for integrated communications support from healthcare clients in the region.

Agoda launches ‘GoLocal’ to promote domestic tourism in APAC

MARKETECH APAC | Jul 2, 2020

The GoLocal consumer campaign launches with a global brand film, distributed digitally in key markets.

Guardian GNC urges people to ‘Live Well’ through #IamPositive campaign

MARKETECH APAC | Jun 27, 2020

The campaign #IamPositive by Guardian GNC, conceptualized by Gozoop, encourages people to look at the positive side during the lockdown.

Kantar releases top FMCG brands chosen by Indonesian consumers

MARKETECH APAC | Jun 22, 2020

Indomie is the number one chosen brand in Indonesia Urban. It is also the only Asian brand among the Global Top 10 brands.

Edelman Malaysia is PRWeek’s Southeast Asia PR Consultancy for 2020

MARKETECH APAC | Jun 16, 2020

This win for Edelman Malaysia comes on the back of similar regional recognitions the agency has earned earlier this year with a global award at MAA GLOBES.

P&G and Shopee drive sales at the first-ever experiential online initiative

MARKETECH APAC | Jun 14, 2020

Show Me My Home is a key initiative under the recently signed Joint Business Plan between P&G and Shopee.

YouTrip launches collaboration with Singapore creative community

MARKETECH APAC | May 16, 2020

YouTrip shines the spotlight on Singaporean creatives with a marketplace to showcase the talents of our local creative scene.

What Malaysians say about telco, fashion and beer industries during MCO

MARKETECH APAC | May 16, 2020

This edition’s study covers the Telco, Local Fashion, Gold Jewellery, and Beer industries, angled to derive insights from trends of chatter among consumers when it comes to non-essentials and luxuries.

How Malaysia’s retail and SME industries have changed due to COVID-19

MARKETECH APAC | Jun 9, 2020

Find out how Malaysia’s retail and SME industries are changed in Adqlo’s "Life After Covid-19—How The Retail Industry Is Forever Changed" report.

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