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Category: Marketing

Storytelling platform Humans of Bombay announces new brand films division
Storytelling platform Humans of Bombay announces new brand films division
Posted on May 31, 2023
by Teddy Cambosa
The platform has recently worked with fabric manufacturer Siyaram with a brand film that amplified the brand’s CSR activities in the health sector. 
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ASCI updates ad guidelines for educational institutions, puts mental health and physical well-being in focus
ASCI updates ad guidelines for educational institutions, puts mental health and physical well-being in focus
Posted on May 31, 2023
by Teddy Cambosa
The amendments state that ads should not stereotype students based on their gender, or appearance, nor portray those who score low as unsuccessful or failures. 
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Marketing consultancy Human8 strengthens APAC presence, to tie up with Japan-based SevenSeas
Posted on May 30, 2023
by MARKETECH APAC
The global community pioneer is now looking at Japan, the third biggest market for research services within APAC.
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Seasoned marketer Manisha Seewal named as president of Redhill
Seasoned marketer Manisha Seewal named as president of Redhill
Posted on May 30, 2023
by MARKETECH APAC
In this role, Seewal will work closely with Redhill’s management team to oversee and enhance the agency's business and operational functions.
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Grab co-founder Tan Hooi Ling to step down from operating roles, to transition into advisory role
Grab co-founder Tan Hooi Ling to step down from operating roles, to transition into advisory role
Posted on May 30, 2023
by Teddy Cambosa
Ling's leadership changes will take effect by the end of 2023.
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McCann Shanghai appointed by Centrum to handle strategic, creative comms in China
McCann Shanghai appointed by Centrum to handle strategic, creative comms in China
Posted on May 29, 2023
by Teddy Cambosa
To celebrate their 30th anniversary in China, Centrum plans to upgrade their brand image, as well as establish and strengthen its reputation as a daily health empowerment brand for Chinese consumers.  
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Icon Agency’s Joanne Painter appointed to FCF’s PR Trust Board of Trustees
Icon Agency’s Joanne Painter appointed to FCF’s PR Trust Board of Trustees
Posted on May 29, 2023
by MARKETECH APAC
Painter’s appointment to the Board marks the first Australian PR industry leader to join the US-based global Foundation. 
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Dentsu Creative India bags mandate of Aditya Birla Capital to be its lead brand comms agency
Dentsu Creative India bags mandate of Aditya Birla Capital to be its lead brand comms agency
Posted on May 26, 2023
by MARKETECH APAC
As per the mandate, Dentsu Creative India will be managing the creative services for ABC - the corporate brand - and five of its subsidiaries.
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Tim Hortons continues Indian expansion with new Mumbai shops
Tim Hortons continues Indian expansion with new Mumbai shops
Posted on May 26, 2023
by Teddy Cambosa
Tim Hortons launched in India in 2022 as part of an exclusive agreement with a joint venture entity owned by Apparel Group and Gateway Partners called Apparel Gateway Café India, the master franchisee of the Tim Hortons brand in India.
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Blending creativity with local tastes: understanding the on-ground activation scene in Thailand
Blending creativity with local tastes: Understanding the on-ground activation scene in Thailand
Posted on May 26, 2023
by Teddy Cambosa
For our latest 'The Inner State' deep dive, we spoke with leaders from BBDO Bangkok, SOUR Bangkok, and Vero Thailand to learn more about the local on-ground activation scene in Thailand.
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