Category: Marketing
After 170 years, Mondelez-owned Cadbury has lost its royal warrant, a prestigious endorsement that was first granted to the Birmingham-based chocolatier by the British royal family in 1854.
Streaming service Max has launched a content partnership with digital services provider PLDT Home to provide entertainment to more customers in the Philippines.
The new initiative enables ALL loyalty members to turn their Reward Points into fundraising to support WWF’s research protecting the Mediterranean’s precious ecosystems.
BDO Unibank, Inc. has forged a partnership with logistics provider Mober to finance its new electric vehicle trucks and promote eco-friendly logistics.
This agreement also includes increased investments in brand-building initiatives across all shared markets to enhance the House’s visibility and connection with local consumers.
Singapore Post Limited (SingPost) has terminated the employment of its group chief executive officer (GCEO), group chief financial officer (GCFO), and chief executive officer of its international business unit operations (CEO-IBU) following a probe into a whistleblowing report of breaching the company’s...
Volvo has appointed IPG Mediabrands to manage its media account across all markets outside China, covering key regions such as the U.S., U.K., Germany, Sweden, Japan, Australia, and Korea
Uber Hong Kong, in collaboration with Omelette Digital, has launched the ‘Airport Code War’—a two-week interactive social media campaign spotlighting the travel hurdles Hong Kongers face when journeying to the airport from different districts.
CelcomDigi’s year-end campaign urges Malaysians to rediscover their roots with Sarawak-inspired film
Titled ‘Bejalai: Journey of Inspiration,’ CelcomDigi’s film draws inspiration from the age-old Iban tradition of ‘bejalai’—a coming-of-age journey where individuals venture far from their village, returning with wisdom, wealth, or fame to benefit their community.
Nissan and Honda announced plans to form a joint holding company through a share transfer, making both automakers wholly owned subsidiaries of the new entity.
![[Partnership] Zitcha and Pentaleap](https://marketech-apac.com/wp-content/uploads/2026/06/Partnership-Zitcha-and-Pentaleap.jpg)