Category: Marketing
Singapore – The undeniable influence of popular culture in enhancing brand equity and driving consumer engagement has become increasingly evident. For marketers who may have missed out on previous waves of pop culture, such as K-culture and gaming & esports, a new opportunity has emerged to...
Called ‘Ruder Finn Diversity Communications Practice’, said endeavour will provide dedicated and bespoke consultation services focused on DEI.
Created by BBH Singapore and LePub APAC, their task was to evolve the already successful 'Brewed For Your Fire’ campaign in a way that ensures Tiger Crystal continues to stand out in the category.
Instead of showcasing property amenities and lifestyle moments, ‘Find Your Shangri-La’ employs whimsical metaphors, fantastical characters, and magical storytelling.
A large chunk of the local event activations in the Asia-Pacific region came from the markets in Southeast Asia, South Korea, and Greater China.
The solution includes fully customized buy-side and supply-side tools that bring advanced OOH inventory and campaign management tools to Latin American markets.
Kendall will play a vital part in driving the agency’s overall strategy - expanding its client base, and leading cross-functional teams to deliver results.
‘Yahoo Academy’ is open for nominations, with 40 chosen participants set to get a masterclass in future-proofing their careers from world-renowned creative strategists Rosie and Faris Yakob of Genius Steals.
Li's remit is to lead and represent premium sports and entertainment properties from around the world and leverage and grow teams in the Americas, EMEA and APAC.
Singapore Airlines, Garuda Airlines propose joint venture agreement to deepen commercial partnership
Through the expanded joint venture, Garuda Indonesia and Singapore Airlines are allowed to potentially coordinate schedules between Singapore and Indonesia, offering customers more seamless flight connectivity between the two countries and beyond.
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