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Category: Marketing

PH’s DigiPlus Interactive marks expansion to Brazil following gov’t approval
PH’s DigiPlus Interactive marks expansion to Brazil following gov’t approval
Posted on January 3, 2025
by Teddy Cambosa
DigiPlus first filed an application for Licença Para Loterias De Apostas De Quota Fixa in Brazil in August 2024, which is a federal license that allows the operations of land-based and online sports betting, electronic games, live game studios, and other fixed-odds betting activities in Brazil.
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dentsu Singapore taps Rahul Thappa as new managing director of CXM, media
dentsu Singapore taps Rahul Thappa as new managing director of CXM, media
Posted on January 3, 2025
by Aliza Carmona
dentsu Singapore, a digital marketing communications company, has appointed Rahul Thappa as managing director of customer experience management (CXM) and media to strengthen its adtech and martech offerings.
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PH trade dep’t welcomes local expansion of Japanese retailer Adastria’s ‘niko and…’ brand
PH trade dep’t welcomes local expansion of Japanese retailer Adastria’s ‘niko and…’ brand
Posted on January 3, 2025
by Teddy Cambosa
The store’s opening marks a significant milestone in Adastria’s strategic international expansion, and highlights the Philippines’ growing appeal as a retail investment destination.
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asahi super dry teradamokei model kit cans
Asahi Super Dry brings festive innovation with TERADAMOKEI-designed cans in time for Lunar New Year
Posted on January 3, 2025
by Aliza Carmona
Japanese beer brand Asahi Super Dry has teamed up with renowned Japanese art project TERADAMOKEI to unveil limited-edition Model Kit-inspired cans and packaging, bringing a fresh, creative twist to Lunar New Year celebrations.
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OCBC to sell entire 33.33% stake in Hong Kong Life Insurance
OCBC to sell entire 33.33% stake in Hong Kong Life Insurance
Posted on January 2, 2025
by Teddy Cambosa
The completion of the transaction will be conditional upon customary closing conditions including but not limited to regulatory approvals. 
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Yeo ushers Lunar New Year in with limited-edition ‘Fortune Cat’ packaging, installations
Yeo's ushers Lunar New Year in with limited-edition ‘Fortune Cat’ packaging, installations
Posted on January 2, 2025
by Aliza Carmona
Yeo Hiap Seng, a food and beverage company, is celebrating the 2025 Lunar New Year with the launch of limited-edition ‘Fortune Cat’ packaging and installations.
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gary-lee-canon-hong-kong-appointment
Canon Hong Kong names Gary Lee as new CEO to drive growth in Greater Bay Area
Posted on January 2, 2025
by Aliza Carmona
In his new role, Lee will lead Canon’s business operations across Hong Kong, Macau, and the Greater Bay Area, driving strategic growth and innovation in these key markets.
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mac-for-students-apple-campaign-tbwa-tokyo
Apple spotlights student innovation in Japan with launch of ‘Mac for Students’ campaign
Posted on January 2, 2025
by Aliza Carmona
Titled ‘Mac for Students’, Apple’s campaign celebrates the ingenuity and innovation thriving within Japan’s university extracurricular groups, known as “circles.”
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MDDI commemorates national independence in new SG60 campaign with GOVT Singapore
MDDI commemorates national independence in new SG60 campaign with GOVT Singapore
Posted on January 2, 2025
by Aliza Carmona
The Ministry of Digital Development and Information (MDDI) is celebrating Singapore’s 60th year of independence in its latest campaign with independent agency GOVT Singapore.
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McDo-DDB-Hong-Kong-50-anniv
McDonald’s HK kicks off 50-year milestone with citywide Ronald McDonald bench treasure hunt
Posted on January 2, 2025
by Aliza Carmona
McDonald’s Hong Kong has partnered with DDB Group Hong Kong to launch a nostalgic 50th-anniversary campaign, featuring the iconic Ronald McDonald benches popping up at 50 locations citywide, kicking off a year-long celebration of the brand’s enduring legacy.
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